Job Description

About the Role

We are looking for a creative and strategic Marketing Manager to lead and execute marketing initiatives for Wafflesncream. The Marketing Manager will be responsible for developing brand campaigns, driving customer engagement, and expanding our market presence. As a key player in shaping our brand narrative, you will oversee content creation, social media strategy, influencer partnerships, and marketing activations to grow our audience and strengthen our positioning in the fashion, skateboarding, and lifestyle space.

If you have a deep understanding of youth culture, streetwear, and brand storytelling and thrive in a fast-paced, creative environment, this role is for you!

About Wafflesncream

Wafflesncream is Nigeria's first skateboarding company and Africa's leading skate lifestyle brand. More than just a fashion label, we are a movement that blends skateboarding, streetwear, and community engagement. We push boundaries in urban culture, designing experiences and products that resonate with the next generation of creatives and trendsetters.

Work model: Remote
Location: Johannesburg, South Africa

Responsibilities

Brand Strategy & Execution:

Develop and implement marketing strategies to increase brand awareness, customer loyalty, and sales.

Campaign Management:

Plan and execute seasonal campaigns, collaborations, and product launches across multiple channels.

Content & Social Media:

Oversee content strategy, social media management, and community engagement to drive brand growth.

Influencer & Partnership Marketing:

Identify and manage relationships with influencers, brand ambassadors, and strategic partners.

Event & Activation Planning:

Lead brand activations, pop-ups, and community events to enhance visibility and customer engagement.

Digital Marketing & E-commerce:

Optimize online marketing efforts, including email marketing, paid ads, and website strategy.

Market Research & Analytics:

Monitor industry trends, analyze consumer behavior, and report on marketing performance to refine strategies.

Requirements

3-5 years of experience in marketing, brand management, or a related field, preferably in fashion, lifestyle, or youth culture brands. Strong understanding of streetwear, skate culture, and community-driven marketing. Proven ability to lead campaigns, manage budgets, and measure ROI. Exceptional storytelling skills, with the ability to craft compelling brand narratives. Experience with digital marketing, social media growth strategies, and influencer partnerships. Strong project management skills, with the ability to multitask and meet deadlines. Proficiency in marketing tools and analytics platforms (Google Analytics, Meta Ads, Email Marketing, etc.). A creative thinker with a passion for culture, fashion, and community building.

Benefits

Work in a fast-growing, culture-driven brand with a strong creative vision. Opportunity to shape and drive the marketing direction of a leading skate and lifestyle brand. A collaborative and dynamic work environment that fosters creativity and innovation. Career growth opportunities within the brand.
Job Type: Full-time

Application Question(s):

Are you able to work remotely for a role in Nigeria? * What is your monthly salary expectation?