Job Description

As

Global Social Media & Content Manager

, you will be responsible for developing and executing a high-impact content strategy that elevates Lelive's brand storytelling, drives engagement, and strengthens our presence across Instagram, TikTok, LinkedIn, and other emerging platforms. You will lead brand shoots, oversee creative content production, and ensure all content aligns with global brand objectives.


This is a senior-level role, ideal for someone who is highly creative, strategic, and skilled at producing content.


Website: lelive.uk


Instagram: @lelive.africa


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At Lelive, you'll join a company on a mission to become the largest skincare brand in the world, from Africa -- and we're well on our way. We've experienced exceptional growth in South Africa over the last 4 years available in retailers such as Woolworths and Foschini. We are now expanding internationally - recently launching in the UK and being featured in ELLE Magazine.


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Our impact

Beyond skincare, we have partnered with rePurpose Global to remove twice as much plastic as we produce and also practice ethical sourcing. We are driving meaningful change, building a community of inclusivity, and making high-quality, premium skincare simple and accessible.


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Solving Big Challenges and Growing Fast

At Lelive, we are scaling incredibly fast. This For those who thrive in a high-energy, fast-paced environment, the learning and development opportunities are there for those who step up. If you enjoy being challenged, taking ownership, and pushing boundaries, this is the place to grow.


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Hybrid Work That Values Results

We believe in flexibility and performance. You'll have the autonomy to work in a hybrid structure while being empowered to drive big results. Smaller teams and less politics - seeing the impact of your hard work immediately, which is highly satisfying.


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Work with Smart, Ambitious People

You'll work with driven, high-performing individuals who solve challenges with intelligence, ownership, and passion. At Lelive, we solve smart, push boundaries, and make things happen--no excuses in a culture of honesty, respect, and alignment.


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1. Social Media & Content Strategy (Global Focus)

Develop and execute a global content strategy that resonates with Lelive's community across the UK, South Africa, and beyond. Create scalable content that captivates audiences and goes viral, expanding the Lelive community globally. Continuously track and analyze social media trends, platform updates, and competitor strategies to optimize content performance. Generate monthly performance reports and insights, using data to refine strategy and enhance content impact.

2. Content Creation & Production

Plan, oversee, and manage brand photo shoots, including campaign, product, and lifestyle/community shoots, in collaboration with photographers and the marketing team. Conceptualize, film, and edit high-quality Reels, TikToks, and short-form videos showcasing Lelive's products, brand story, and community. Create and edit branded assets, motion graphics, and campaign materials to support social media initiatives. Ensure brand consistency and visual storytelling across all content, maintaining a premium, elevated aesthetic.

3. Brand Storytelling & Creative Development

Work closely with the marketing team to align content with product launches, seasonal campaigns, and partnerships. Lead creative direction for branded merchandise, packaging content, and digital brand experiences that extend beyond social.

4. Community Insights & Influencer Strategy

Listen to and analyze community sentiment, turning insights into data-driven content strategies. Identify and collaborate with influencers, creators, and brand advocates to develop engaging, authentic content. Oversee the sourcing, selection, and repurposing of user-generated content for global marketing efforts.

Requirements

5+ years of experience in social media strategy, content creation, or brand marketing, preferably within the beauty, fashion, or lifestyle industry. Strong expertise in photo shoot production, content planning, and creative direction. Advanced skills in video creation, editing, and storytelling, including proficiency in Reels, TikTok, and other short-form video formats. Hands-on experience with Figma, Canva, Adobe Premiere Pro, CapCut, or other content editing tools. Bachelors degree in marketing, brand or related field. Experience in branding and design, with an ability to create visually compelling branded assets. Deep understanding of global social media trends, audience behaviors, and platform-specific best practices. Strong analytical skills, with the ability to translate social insights into actionable content strategies. Ability to manage multiple content streams while maintaining creativity and attention to detail. Work closely with the CMO, marketing team, and content creators. You will need to provide references if you make it to the final stages. Thrives in a fast-paced, quick-thinking environment--able to execute efficiently under pressure. Based in Cape Town / surrounds.

Benefits

Unmatched exposure and growth opportunities in a fast-scaling company. Strong market related compensation with bonus opportunities for high performers and clear pathways for career progression. High-impact role that directly shapes Lelive's success and the skincare industry. A voice that matters--your ideas and initiatives are heard and valued. Flexible, hybrid work environment that values performance. Monthly allocation of lelive skincare. Work with industry leaders and gain hands-on experience in FMCG, beauty, and content production. * Continuous learning and development with real-world problem-solving in a high-growth scale-up.