Job Description

Google Ads Specialist - Cape TownFull job descriptionThe Google Campaign Manager is responsible for planning, executing, and optimizing online advertising campaigns through Google Ads. The role involves managing pay-per-click (PPC) campaigns, analyzing performance metrics, and ensuring that campaigns meet the client's objectives. The Google Campaign Manager will work closely with the digital marketing team to drive high-quality traffic, increase conversions, and improve ROI.Key Responsibilities:Campaign Planning & Setup:Develop and implement Google Ads strategies that align with client goals.Set up and manage PPC campaigns on Google Ads, including search, display, video, and shopping ads.Conduct keyword research, select target audiences, and design ad creatives.Performance Monitoring:Track and analyze campaign performance using Google Analytics, Google Ads reporting, and other relevant tools.Monitor key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.Perform A/B testing to determine the most effective strategies.Optimization & Budget Management:Continuously optimize campaigns to improve performance and achieve the highest possible ROI.Adjust bidding strategies, ad copy, and targeting based on performance data.Manage and allocate campaign budgets effectively, ensuring that spend aligns with targets.Reporting & Analysis:Generate detailed performance reports and present findings to stakeholders.Provide insights and recommendations for campaign improvements.Keep abreast of the latest trends and updates in Google Ads and digital marketing.Requirements:Education:Bachelors degree in Marketing, Advertising, Communications, or a related field.Experience:2-4 years of experience managing Google Ads campaigns.Proficiency in using Google Ads, Google Analytics, and related digital marketing tools.Experience with A/B testing and conversion rate optimization.Skills:Strong analytical skills and attention to detail.Excellent understanding of digital marketing concepts and best practices.Ability to interpret data and make data-driven decisions.Strong communication and presentation skills.Ability to manage multiple projects simultaneously and meet deadlines.Preferred Qualifications:Google Ads Certification.Experience with other PPC platforms like Bing Ads, Facebook Ads, etc.Familiarity with SEO and content marketing strategies.Job Types: Part-time, TemporaryContract length: 6 monthsPay: From R12 000,00 per monthExpected hours: 5 - 10 per weekEducation:Diploma (Required)Experience:Google Ads: 3 years (Required)Google Analytics 360: 3 years (Required)Application Deadline: 2024/09/30

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