Job Description

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Description

Kalium is a marketing agency looking for a freelance Google Ads Specialist to join their team and help them deliver high-quality, high-performing websites for their clients. Kalium works with businesses across various industries and needs someone who can identify quality leads, manage leads and improve processes.




As a Google Ads Specialist, you'll be responsible for crafting and managing high-performing Google Ads campaigns that generate high-quality leads for our clients. You will work closely with our team to ensure campaign goals are met and exceeded.

About

Kalium

Kalium is a search marketing agency specialising in B2B, SaaS, and travel marketing. We're seeking a Google Ads Specialist with proven experience in lead generation to join our team and help our clients scale their businesses effectively.###

The Role

Plan, create, and optimise Google Ads campaigns focused on lead generation. Conduct keyword research to identify opportunities for targeting. Write compelling ad copy to increase CTR and conversion rates. Set up and manage conversion tracking to measure campaign success accurately. Analyze campaign performance and provide detailed reports with actionable insights. Conduct A/B testing for ads and landing pages to improve campaign results. Stay up-to-date with Google Ads trends, features, and best practices.


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The Person

Proven experience as a Google Ads Specialist, focusing on lead generation. Demonstrated success in managing campaigns with clear ROI and lead generation metrics. In-depth knowledge of Google Ads, keyword research tools, and analytics platforms (e.g., Google Analytics, Tag Manager). Strong copywriting skills for ad creation. Experience with landing page optimization for better conversion rates. Excellent analytical skills and attention to detail. Strong communication and collaboration skills.


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Benefits Through Marketing Pros

Remote-First, Flexible Work Model
Shared Office Space in Cape Town
A Slack Community of Marketing Professionals
Global Visibility

Your Own South African Talent Partner
??Social and Training Events

Full-time South African Employment Contract

HR, Payroll & Taxes are taken care of!


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before submitting your application.###

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