Job Description

STRATEGY AND BUDGET DEVELOPMENT & EXECUTION:Develop annual marketing, communications and brand strategy across thebrands inclusive of a social media and event activation plan with themarketing team- ROI on execution quarterly.Develop and manage the annual marketing budget effectively and presentmonthly update to management on expenditure.Ensure all strategies and budgets aligned to OEM Scorecard and report backmonthly on scoringImplement sound budgetary controls for your departmentConsult market research to assess current trends to ensure all portfoliosoptimisedFeedback monthly on deliverables and status of projects and teamperformance aligned to strategy.DIGITAL MARKETING & SEO MANAGEMENT:SEO, strategy, analysis and optimization across the brandsMonthly Social Media SEO management.Track key words and usage according to marketing segmentation.Website management, maintenance and data analytics Recommend changes to website architecture, content, linking and otherfactors to improve SEO positions for target keywords.Review and analyse website/s for areas that can be improved and optimized.Develop link building strategies.Serve as an SEO subject matter expert, advising teams on current and futureSEO trends and best practices.Collect and analyse sales data, using web traffic metrics such as page visits,transaction size, link popularity and click-through rates.Analysed monthly reporting on SEO performance and implement strategies forgrowth and improvementManage relationships with website service providers and ensure websitescompatible and relevant from a customer management perspective for easyclick through and engagement.Relevant content management to set up ICAR as thought leaders and industryexpertsDrive omni channel relationship that are customisable and personalisedthrough segmentation of customer informationPAID ADVERTSIING & LEAD MANAGEMENT:Effective supplier identification and management to ensure paid foradvertising success across meta, google, LinkedIn, twitter, TikTok, etcEnsure the effective relationship management with car platform & websiteproviders, like Auto Trader, Cars, etcSet clear performance metric of achievement and measure success of leadsreceived vs approvals. Lead quality of utmost importanceStrong remarketing strategies and approachAnalyse the data and quality control the lead management pipeline as drivenby the Lead Manager and make sure that the manager driving this portfolioensures that the employee fulfilling this role maintains their daily / weekly /monthly targets.Effective lead management with an always on approachQuality control the link between CRM, Websites, Campaigns etcQC weekly campaigns and performance and ensure all adds placed acrossplatforms driving resultsAgree quarterly and monthly targets across brands and manage theexpenditure aligned with targets.Responsible for a remediation plan should campaigns not be effective andimpactfulMonthly reporting to the executive team on performanceBRAND AND COMMUNITY MANAGEMENT:Ensure all brand CI and Personalities clearly articulated, plans set, campaignsset, activations agreed and implementation thereof monthlySocial Media policy adherence across the company and ensure brandconsistency across the businessEnsure social media channels effectively engaging as per the target audienceand each brand has its own Prescence and narrative.Identify events both internal and external linked to the strategy developedthat will aid in developing a pipeline for lead activation and brand awarenessDrive a culture of enhanced customer experience and engagement across thebrands with an Omni channel mind set so that the experience online andonsite lives up to the customer experience.Ensure handover and merchandise aligned to brand personalityGooge and Hello Peter Reviews to be done and KPIImpactful community management with an always on approachDrive a culture of weekly capture of customer testimonials - video or pictureand surveyCUSTOMER RETENTION:Ensure repeat business through the development of a customer retentionstrategy specific to each brandCollaborate with sales and aftersales management team to develop bestpractise and approachKeeping customers coming back is the measurement of all successful brands,implement a loyalty approach, special activations, birthday specials,discounts off certain products etc for existing customersSTAFF MANAGEMENT & DEVELOPMENT:Departmental and Individual KPIs to be set and managedDrive KPIs and accountabilityEnsure areas for improvement addressed to drive business return oninvestmentStrategy & Budget ExecutionDigital Marketing & SEO ManagementPaid Advertising & Lead ManagementBrand & Community ManagementCustomer RetentionStaff Management & DevelopmentMinimum Qualifications:Bachelor degree or equivalent in Marketing.Member of the DMASA (Digital Marketing Association SA) or equivalent.Experience:At least 3 years of prior experience in senior marketing management capacityroles with the ability to drive brand success, showcase results through impactful ROIS with digital marketing being at the forefront of driving businessachievement and sales.Critical on the Job Skills Synopsis:Ability to develop and implement strategies, systems and processes.Excellent people management and engagement capacityBudget and operational managementReporting and analyticsAbility to embrace new ideas and processes and execute thereofDeadline driven - ability to meet targetsProven track record of driving resultsLead generation - Data driven decision makingPaid advertising management to reach sales targetsExcellent digital media abilityCopy and Visual storytelling skillsSEO, strategy, analysis and optimizationExperience running successful marketing campaignsSolid knowledge of web analytics and Google AdWordsSolid experience with various CRM softwareDigital Literacy:SEOCRMGoogle AnalyticsData StudioMultichannel social media skills (LinkedIn, Facebook, Instagram, YouTube)Adobe SuiteSEMrush

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