Job Description

QUALIFICATIONS:
A Grade 12 certificate is the minimum requirement, as well as a Marketing degree / diploma.
a formal qualification in Graphic Design in digital marketing will be a definite advantage
Highly creative with experience in identifying target audiences and creating digital campaigns
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns;
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online health marketing and measurement
Previous experience in a medical company would be an advantageDIGITAL MARKETING
Plan and execute all digital marketing, including Search engine optimisation / Search engine marketing
(SEO), marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal products teams to create landing pagesMARKETING FUNCTIONS
Co-ordinate congress attendance including stand design / build co-ordination between product/sales
managers
Assist and support the group kick off, year-end function as well as any technical or regional congress or
workshops
Ensure supply of branded materials as promotional events and publications
Ensure branded stationery for any workshops/events that are hosted or attended
Branding of the Group with Teams backgrounds, corporate videos, marketing material, calendars/ planners,
business cards etc.
Specific focus on the websites as well as LinkedIn posting and presence
Corporate Identity management and updatesCAPABILITIES
Syspro or similar ERP system would be an advantage
Computer literacy and proficiency in MS Office including Advanced Excel, MS Word, Outlook and Adobe is
a requirement for this position

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