Job Description

Key Responsibilities:

• Strategic Sales Leadership: Develop and execute comprehensive sales and marketing strategies to drive revenue growth across fresh produce lines and regions.
• Market Expansion: Identify and capitalize on new business opportunities in the fresh produce market, including retail and wholesale channels.
• Sales Performance: Lead, mentor, and manage sales teams to exceed targets and achieve ambitious sales goals.
• Innovative Marketing: Create and implement impactful marketing campaigns that resonate with consumers and amplify our brand presence in the fresh produce sector.
• Data-Driven Decisions: Leverage market research and sales analytics to inform strategies, optimize pricing, and enhance profitability.
• Partnership Management: Build and maintain strong relationships with key distributors, retailers, and partners to maximize reach and sales of fresh produce.
• Brand Positioning: Ensure brand consistency and effective positioning across all sales and marketing channels.
• Reporting and Forecasting: Provide accurate sales forecasts, performance reports, and actionable insights to senior leadership.

Key Requirements:

• Experience: At least 3 years in a senior sales and marketing role within the FMCG sector, specifically focusing on fresh produce or similar consumer goods, with proven success in scaling companies.
• Track Record: Demonstrated ability to exceed sales targets and expand market share in the fresh produce market through innovative strategies.
• Leadership Skills: Strong leadership and team management skills with experience leading large, diverse sales teams.
• Analytical Skills: Proficiency in data analysis, sales forecasting, and CRM platforms.
• Marketing Expertise: Deep understanding of both traditional and digital marketing channels, with a focus on fresh produce marketing and consumer behavior.
• Education: Bachelorxe2x80x99s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Communication: Exceptional communication and presentation skills.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to evolving market conditions.

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