Growth Marketer Programmatic

Cape Town, Western Cape, South Africa

Job Description


Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Who we areWere part of Super Group, the NYSE-listed digital gaming company behind some of the worlds leading Sports and iGaming brands.At DigiOutsource, we bring passionate people and innovative tech together to create market-leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. Were empowered to achieve the ultimate in high-performance gaming experiences using the best technology available.Who were looking forWere on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DigiOutsource, every day is action-packed, and we expect you to bring your A-game. In return, youll find a supportive environment where your skills can flourish and your career can soar.Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.Why we need youWere on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.The Growth Marketing Team is responsible for creating innovative onboarding journeys for customers, managing activities across all stages of the customer experience and engaging with new audiences.The purpose of a Growth Marketer role is to develop and execute strategies to rapidly increase the growth rate of our business and product. This typically means finding creative, out of the box ways to acquire new customers and increase revenue. You must also stay up to date on the latest trends and technology to ensure that your strategies remain relevant and successful. In this role, you will be responsible for developing and executing growth strategies, analyzing user trends, and identifying areas for improvementWhat youll be doingAs part of your role, your responsibilities will include:Identify high-value casino audiences and develop strategies for display and programmatic advertising.Optimize ad placements across programmatic platforms to maximize deposits.Leverage DSPs, RTB, and data-driven targeting for effective media buying.Provide expertise in display advertising and programmatic best practices to stakeholders.Implement and manage marketing tools (retargeting, analytics, display, etc.).Monitor industry trends and competitors to stay ahead in programmatic advertising.Work with teams to enhance product visibility through digital media buying.Prevent duplication and maximize internal media resources.Manage and optimize paid display and programmatic campaigns (Google Ads, Propeller, RichAds, Taboola, and other relevant platforms).Conduct A/B testing and continuously optimize programmatic campaigns for better ROI.Execute content marketing strategies tailored for display and programmatic channels.Efficiently allocate programmatic advertising budgets.Innovate in non-regulated regions through media buying strategies.Utilize DSPs, RTB, and lookalike audiences for precise targeting.Monitor trends and implement real-time programmatic strategies.Optimize Dynamic Creative Optimization (DCO) techniques for display ads.Drive Web3 marketing initiatives through programmatic channels.This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.Essential skills youll bring to the tableThe necessary skills that we require for this role include:3 years experience in programmatic advertising, display media buying, or digital marketing.Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels.Deep knowledge of DSPs, RTB, and audience segmentation.Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring.Strong analytical skills to measure and optimize display campaign performance.Hands-on experience with paid media buying and data-driven strategies.Creative and innovative approach to programmatic ad content.Proven track record of pioneering new media buying strategies.Desirable skills youve got up your sleeveIt would be great if you also have some of the following skills:Experience in the iGaming or casino industry.Familiarity with Web3 technologies and blockchain-based programmatic advertising.Knowledge of compliance and regulations in non-regulated markets.Proficiency in scripting or automation tools for programmatic campaign optimization.Experience with AI-driven programmatic marketing tools.Strong network of contacts in digital advertising and media buying.Ability to work in a fast-paced, data-driven programmatic environment.Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:Problem SolvingOwnership and AccountabilityDecision MakingPlanning and OrganisationCommunicationSelf-starter attitudeCollaborationWhat youll get backWe offer a great variety of personal and professional benefits to help you thrive at DigiOutsource and Super Group. This includes:Were dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.Your hard work and achievements wont go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.Competitive RemunerationSubsidised Medical Aid or GAP CoverInsurance Benefits (including Group Life and Income Continuation Benefit)Funeral Fund & Funeral Fund Top UpSubsidised Retirement AnnuitiesEmployee Incentive PlansFree Daily MealFree Massages On-siteFree On-Site GymGroup Life CoverFuneral Fund BenefitFinancial Services AssistanceEmployee Assistance ProgrammeCurro School Fees BenefitIncome Continuation BenefitLeadership TrainingReferral BonusMedical Aid SubsidyFree Sleep CoachingOn-site BaristaRetirement Annuity SubsidyWork from home allowanceTeam socialsBe part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.Its all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.Game on!*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.*Shortlisted candidates may need to complete an assessment.This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.Should you not hear from us within 2 weeks, please deem your application as unsuccessful.The perfect place to work, play and grow!

DigiOutsource

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Job Detail

  • Job Id
    JD1391938
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned