Job Description

Job Summary Campaign Management
xc2xb7 Development and Implementation of New Product Introductions via strategic ATL and BTL
initiatives including Television, Print, Online, Public Relations, Launch, Activations, Promotions,
point of sale etc.
xc2xb7 BTL: Activities include compiling briefs, working with creative agencies as and when required,
project managing the creative, layout and content of the below-the-line material, as well as liaising
with the relevant people for approvals.
xc2xb7 Project Manage product launches in line with New Product Introductions.
xc2xb7 Brief and manage Media agencies to develop optimal media strategies for NPI.
xc2xb7 Brief and manage Creative agencies to develop local and/or adapt global creative for NPI
xc2xb7 Manage PR + Digital agencies and develop key initiatives that will ensure maximum exposure is
achieved with PR and Digital activities to enhance brand and product awareness.
xc2xb7 Post campaign analysis and reporting to ensure maximum ROI.Digital Marketing
xc2xb7 Develop and manage all Digital Marketing activity together with the agency for the business units.
xc2xb7 Provide Digital Marketing specialist with all relevant digital assets to ensure the company website
is updated as per Product and NPI strategy.
xc2xb7 Brief Digital Marketing specialist and Digital agency on digital requirements as per Product and NPI
strategies, outlining objectives and targets.
xc2xb7 Brief digital Marketing specialist, digital agency and PR agency on SNS requirements per Product,
NPI and/or on an on-going basis.Budget Management
xc2xb7 Monthly management & up-dating of marketing budget plans for the assigned company assigned BUs.
xc2xb7 Overseeing total budget spend for the Business unit.
xc2xb7 Processing payments to agencies/ vendors for Marketing initiatives
xc2xb7 Following global procurement process to ensure maximum value received from initiatives and cost
saving KPIs met.
xc2xb7 Develop overall yearly marketing plan and budget.Product Marketing
xc2xb7 Collating and distributing product information and marketing campaign information to the sales
team, to be filtered to the relevant accounts.Events and Activation Management
xc2xb7 Managing NPI, Consumer and trade shows by project managing each individual show, in conjunction with events management companies and other agencies.
xc2xb7 Ensure all elements of the show ie concept, idea generation, concept and collateral sign off, budget, stock, promoter briefing, giveaways, merchandising etc. are within the project time lines in order for the show to be successful.Reporting
xc2xb7 Provide reports and analysis as required
xc2xb7 To prepare presentations, proposals, plans, contact reports as necessary.Extensive High Level Strategic / Operational Interaction with (Internal): Product Management, Corporate Marketing; GTM, Export Sales, Sales/ KAM Team, Service, Finance, Procurement; Logistics.External Interaction with: Media Agency, Creative Agency, PR Agency, BTL agency, Trade customers, Journalists, Production Agencies.Nature and Purpose of the Interaction:
- Product management: Marketing strategy and implementation, product specs, images.
- Corporate Marketing: BU Marketing strategy alignment with Corporate Marketing strategy.
- GTM: Execution of GTM Strategies within the Marketing strategy ie POP Placement
- Export Sales: Marketing collateral, product images & specs.
- SALES/ KAM Team: share marketing strategy, product images & specs
- Finance: Budget management, invoice payments to vendors.
- Procurement: vendor applications, purchase evaluation forms
- Media/ Creative/ PR/ BTL Agency: Briefs related to Marketing strategies, management of media/ creative/ PR assets as per Marketing campaigns.
- Trade customers: images, specs, broadsheet approvals.
- Journalists: queries related to product specs, images, PR activations via PR Agency.Required Competencies
xc2xb7 Highly motivated with an outgoing personality with a focus on partner relationship building
xc2xb7 Honesty, integrity and ethical conduct at all times
xc2xb7 Ability to manage multiple accounts and partners
xc2xb7 Communicate effectively, both orally and in writing
xc2xb7 Able to meet all deadlines and targets for the department
xc2xb7 Negotiation and administrative skills
xc2xb7 Solid interpersonal and communication skills
xc2xb7 Project management skills
xc2xb7 Strong presentation and writing skills
xc2xb7 Results oriented and self-motivated
xc2xb7 Strategic thinker and creative marketer
xc2xb7 Attention to detail
. Ability to work well under pressure and within tight deadlines.
xc2xb7 Willingness and ability to travel nationally and internationally when required
xc2xb7 Ability to multi-task on a number of various tasks at hand.. Experience working within a diverse culture and ensuring harmonious working relationship between employees is vital.
xc2xb7 Interface with cross functional work teams such as dealers, customer support/services/sales/marketing/ finance etc.. Minimal travel
xc2xb7 Travel for business meetings within the Gauteng and SA provinces.
xc2xb7 May have to attend Adhoc regional and Global conferences, however this varies per year.
xc2xb7 Other Travel requests.Execustaff South Africa (Pty) LtdRecruiter

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