Job Description

Head of Category Marketing - Cape TownFull job descriptiontakealot.com, a leading South African online retailer, is looking for a highly talented Head of Category Marketing to join our team in Cape Town.We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.This position reports to the Chief Marketing Officer.Your responsibilities will include:Lead the category marketing team in developing and executing comprehensive marketing strategies for multiple product categories, aligning with overall business objectives and growth targets.Provide strategic direction and guidance to Category Marketing Managers and Marketing Coordinators, ensuring alignment of efforts with business goals and priorities.Collaborate closely with Marketing (incl promotions and merchandising), Retail and Marketplace teams and other key stakeholders to define category marketing priorities, allocate resources effectively, and drive cross-functional initiatives.Oversee the development of marketing plans and campaigns for each product category, leveraging market research, consumer insights, and competitive analysis to inform strategy and decision-making across all marketing channels). The plans need to drive visits, GMV, growth and shopper acquisition objectives.Manage Category Marketing's input into the marketing calendar, driving alignment across the marketing team.Monitor and analyse the performance of category marketing initiatives, using data-driven insights to optimize strategies, improve conversion rates, and maximize return on investment.Foster a culture of innovation and continuous improvement within the category marketing team, encouraging experimentation, creativity, and exploration of new marketing channels and techniques.Develop strong relationships with internal and external stakeholders, including Retail, Marketplace, Advertising teams, merchandising teams, suppliers, and industry partners, to drive collaboration and ensure alignment of marketing efforts. Identify strong co-branding opportunities, and craft value exchange / co-op marketing agreements with these partners. In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.Provide leadership and mentorship to the category marketing team, fostering a high-performance culture and supporting the professional growth and development of team members.Operational and Management reporting weekly and monthly (incl retail dept level reporting)Keep marketing team informed about industry trends, emerging technologies, and best practices in category marketing, and make recommendations for adapting strategies to maintain a competitive edge.Attributes required:A strong strategic thinker who has worked with C-level executives - an ability to craft marketing plans to build department salesA highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including - onsite sales, product launches, co-marketing opportunities with suppliers, event and sponsorship marketing.An inquisitive mind with a passion for data - be highly analytical, using data to inform decisionsAn understanding of e-commerce and the key levers that drive sales in an e-commerce environmentA strong working knowledge of Google Sheets and Microsoft Excel is requiredTech Savvy - have a passion for technology and how to use technological solutions to improve performanceCreative mindset - be able to craft numerous campaigns across many departmentsSolutions-oriented - have a can-do attitude and high energyHighly organised and efficient, with an ability to work towards and meet tight deadlinesAttention to detail will be very important; strong administrative skillsA person who is a very strong relationship builder and can unlock opportunities with partners and suppliers.Good negotiation skillseCommerce marketing experienceA track record of having developed and implemented successful integrated marketing campaigns across all touchpointsExcellent communication and interpersonal skills, and ability to collaborate with diverse teams.Ability to prioritise responsibilities and multiple projects that will impact the business at various levelsA bias towards actionQualifications and Experience:Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.A minimum of 8-10 years marketing & retail experienceeCommerce marketing experienceExperience in developing and managing annual marketing budgetsA track record of having developed and implemented successful integrated marketing campaigns across all touchpointsExperience in managing a team, external agencies and having large budget responsibility.A track record of having grown a customer base and performed on acquisition and revenue targets.Experience in retail preferableThe Environment:takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.We are short on ego and high on output.We are doers and not only thinkers, it's all in the execution after all.We love what we do and what we are creating.We seek to Employ an Extra Ordinary Mind who:is respectful but forthrightis an expert at doing, who can not only design but also executeis analytical, able to use data to make decisionsis competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)is passionate about the potential of e-commerce and delivering a world-class customer experienceis entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and fasteris business SMART. Able to think about problems from a business perspective using technical and product input;is curious and challenge the status quois innovative and enjoys iterationis collaborativewill be at the cutting edge of developing new concepts for takealot.comthinks like an owner of the businessis SMART, has INTEGRITY and is HARD WORKINGIf you meet the above you are an Extraordinary Mind so come and join us!Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference

JustTheJob