Job Description

Head of Content MarketingRhino Africa is the Worldxe2x80x99s Most Awarded Safari Company and has been planning tailor-made luxury safaris to Southern Africa, East Africa and the Indian Ocean Islands since 2004. We've welcomed over 200,000 delighted guests from all across the globe, and reaped many awards along the way too.But it's not all thrills and frills, as we're big on making a lasting positive impact on our continent. We create one permanent job in the tourism industry for every seven guests who travel to Africa with us. Plus, we partner with various dynamic organisations dedicated to uplifting rural communities and protecting our captivating wildlife and landscapes.So, if you desire to not only fill a role but fulfil a bigger purpose on this planet, answer your calling to join Rhino Africa. From exciting travel opportunities and perks to working in our trendy HQ in Woodstock, Cape Town, you'll love being part of our Rhino Crash.We want YOUWexe2x80x99re looking for an experienced and dynamic Head of Content Marketing, to join our thriving tour operator business.This role is at the forefront of shaping our travel offerings through developing and executing content strategies that drive brand awareness, engagement and conversions. This role blends storytelling, digital marketing, and brand messaging to ensure consistency across all communication channels. Your skills and experience will directly impact our competitiveness, profitability, and the overall quality of the travel experiences we provide.Your multifaceted expertise in Content Strategy, Content Creation, Content Management and Team Management ensures a holistic approach to manage top client experience and drive business success. Your contributions across these key performance areas and reporting requirements will be vital in achieving our organisational goals and further establishing our tour operator business as a leader in the industry.As a Head of Content Marketing our responsibilities will include, but will not be limited to:

• Planning and executing an effective and informed content marketing strategy
• Planning all future content campaigns, based on current research, accurate trend analysis and innovative ideas
• Adaptation, optimisation and implementation of content across multiple applications in the digital landscape, both future and present, to serve business and strategic objectives
• Ongoing research and competitor analysis to form a holistic content marketing strategy
• Creating unique English content which is both brand-appropriate and innovative for multiple platforms, applications and mediums
• Improving the appeal of our English content through market and trend analysis
• Implementing our SEO strategy and best practices in all written content throughout all languages on Rhino Africa and other affiliate websites
• Editing and signing off on all content
• Management and coordination of content creation in our foreign languages which follows specific strategic intentions
• Content creation responsibilities also extend to new content and translations required for our websites, Kaptio and content management systems
• Overseeing, managing and updating all written content for Rhino Africa and all affiliate brands
• Managing content production for the Rhino Africa Blog and all other content management platforms, across all five languages (English, German, French, Spanish and Portuguese)
• Ensuring the adherence to all brand requirements and representations for Rhino Africa and all affiliate brands
• Management of team members in various roles and responsibilities across the Marketing team.
• Creating and cultivating a culture of growth, development and passion throughout the team which contributes to the overall organisational culture
• Onboarding and training of all new Marketing team members on all content platforms and management systems within the Marketing ecosystem
• Training (copywriting, tone of voice etc) of all individuals who are involved in copywriting for Rhino Africa (including all freelancers, and foreign languages)

Requirements

• Based in Cape Town
• Bachelor's Degree (journalism/language/literature/communications or similar)
• 5+ years work experience in content production
• 5+ years experience in managing a team
• The ability to maintain a high level of productivity under pressure and to work around tight deadlines
• Strong organisational, problem solving and time management skills
• An extremely good eye
• Knack for attention to detail

Not essential but advantageous:

• Passion for knowledge of Africa and African travel is advantageous

BenefitsAt Rhino Africa, therexe2x80x99s a smorgasbord of added delights. With us, you would:

• Join an award-winning team in an industry-leading company in African travel and help us shape the future of our industry;
• Make an impact - for every 7 people we bring to Africa, we create one permanent job in the tourism industry;
• Earn an attractive remuneration package including a competitive base salary, 4% pension fund and 20 days of paid vacation per year;
• Carry out your craft in gorgeous offices in the heart of Cape Town - the world's most beautiful city;
• Optional Health Insurance coverage with Essential Med;
• Work under visionary leaders who encourage a family culture, open and direct communication and honest feedback;
• Collaborate with a diverse and talented high-performance team;
• Explore Africa - To share our glorious continent with the crash, we offer each of our Rhinos exclusive access to the Roaming Rhinos online travel portal. With the keys to the kingdom you'll unlock travel deals for yourself, your family and your friends. You'll get to take advantage of rebates on activities, transport and accommodation, including our own Camissa House and Silvan Safari Lodge!

Rhino Africa Safaris is an equal opportunities employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference. Please note that this position is only available to SA citizens.

Rhino Africa