Job Description

Job Title:

Head of Digital Marketing & Lead Generation (Remote - South Africa)

:

We are a national care company operating across Australia. We serve families, support coordinators, and vulnerable participants. We are currently rebuilding our digital marketing engine from the ground up.

This is a

performance-focused role

. You will be responsible for

every aspect of digital marketing

, including Meta ads, Google ads, website funnels, and lead tracking.

We are not looking for a content creator or someone to outsource tasks.
You must be a

hands-on digital operator

who has run real campaigns, written real copy, and delivered real leads.

Your Role:

Launch and manage Meta (Facebook/Instagram) and Google Search campaigns Build and test landing pages, forms, and funnels Write your own ad copy (no AI fluff) Set up reporting dashboards to track CPL, lead volume, and performance Optimize campaign performance weekly Work closely with our National Care Manager to refine lead quality Own the digital marketing function end-to-end

Required Experience (Only Apply If You Meet These):

You have personally run Meta Ads (campaigns, targeting, budget, creatives) You have personally managed Google Search Ads (keywords, budget, copy) You've built or written for landing pages or lead gen forms You track performance (CPL, conversions, lead source) You work independently, take ownership, and deliver under pressure You understand the difference between "likes" and business results

Preferred (Not Required):

Experience targeting care services, NDIS, families, or support industries Familiarity with HubSpot, ClickUp, or Airtable SEO, retargeting, or automation experience

Offer:

ZAR 12,000-15,000/month 30-day trial ? long-term full-time role Performance-based bonuses from month 3 Remote (South Africa-based only)

How to Apply:

Please include the following in your application:

A short 200-word cover message explaining why you're the right fit 2-3 screenshots of Meta or Google campaigns you've personally run 1 example of a landing page or funnel you've built or written for Your available start date and monthly rate expectations within our band

Do Not Apply If:

You've only "supervised" a marketing team -- we need operators, not managers You talk in generalities and cannot show campaign results You focus on likes, followers, or impressions without conversion metrics You plan to outsource this role -- this must be your direct work

Applications without evidence of campaign work will not be considered.

Would you like me to:

Write the

screening questions

for Indeed? Create a

checklist for reviewing applicants

? Build a

scorecard to rank and filter submissions

?
Let's lock this in so Alex gets fed and your lead flow system is finally owned.

You said:dont mention ndis. use general terms. office at times required etcChatGPT said:

Perfect -- here's your

refined Indeed job ad

, fully aligned with your brand tone, designed to

filter out fluff

, and with

no mention of NDIS

.

Head of Digital Marketing & Lead Generation

Location:

South Africa (Remote with occasional office-based requirements)

About Us

We're a national care company operating across Australia. We provide community-based support services and are expanding rapidly across multiple business units.

We're now hiring a digital marketing lead to build our entire marketing engine from scratch.

This is not a "brand" role. This is a

performance role

.
You will be responsible for everything from campaign creation to lead delivery -- with full ownership over systems, strategy, and results.

What You'll Do

Launch and manage

Meta (Facebook/Instagram)

and

Google Search

campaigns Create and manage landing pages, forms, funnels, and lead capture tools Write your own ad copy and test creative Set up dashboards to track leads, cost per lead (CPL), and campaign ROI Report weekly on performance Work closely with internal sales and care teams to ensure quality lead flow Build the marketing system once, then optimize it for scale
What You'll Need

Only apply if you meet

all

of the following:

You've personally run Meta and Google campaigns from start to finish You can build landing pages (or write for devs/tools like Carrd, Leadpages, Webflow) You know how to optimize for CPL, conversions, and lead quality You're comfortable writing clear, direct, converting copy You track data, not hype -- and use that to improve performance You can work independently, take initiative, and solve problems without needing permission You are based in South Africa and can attend in-person sessions when required
Bonus (Not Required)

Experience marketing in community-based services, health, or education Familiarity with HubSpot, ClickUp, Google Data Studio SEO, retargeting, automation skills
Offer

ZAR 12,000-15,000/month (based on experience) 30-day trial with full system ownership Performance bonus potential after onboarding Remote-first with occasional in-person/office work as required
To Apply

Applications without the below will not be reviewed.

Submit the following:

A short 200-word summary of your most relevant experience 2-3 screenshots of actual campaigns you've managed (Meta or Google) 1 landing page or ad you've written or built Your current availability and expected monthly rate (within the range)

Do not apply if:

You have not run campaigns yourself You are applying on behalf of an agency You cannot show results You rely on buzzwords and templates
We are looking for a clear operator who wants ownership and is ready to build the engine behind a fast-scaling care company.

Job Type: Full-time

Pay: R100000,00 - R200000,00 per year

Education:

Bachelors (Preferred)
Experience:

Digital Marketing: 1 year (Preferred)
Work Location: On the road