Job Description

The Head of Implementation is responsible for overseeing content publication, marketing automation, and web development to ensure seamless execution across all platforms. This role is critical in integrating CRMs with websites, business intelligence platforms, and other martech tools, ensuring that strategies are effectively implemented and optimized for performance.This is a leadership role requiring technical expertise, problem-solving skills, and data-driven decision-making to improve efficiency and ensure marketing performance is continuously optimized.Key Responsibilities:Content Publication & ExecutionEnsure on-time publishing of all content deliverables across websites, social media, email, and other distribution channels.Oversee and optimize content management workflows, ensuring accuracy and consistency in formatting, tagging, and SEO optimization.Maintain and improve internal publication processes to enhance efficiency and reduce errors.Marketing Automation & CRM IntegrationOversee CRM integrations with websites, landing pages, and automation workflows.Build and optimize email marketing and nurture sequences, ensuring lifecycle-driven engagement.Implement data tracking and segmentation strategies for better audience targeting and personalization.Develop and maintain custom dashboards and reports to track marketing performance and automation effectiveness.Web Development & Martech IntegrationsManage website updates, integrations, and performance optimizations to align with Clientxe2x80x99s marketing strategies.Lead the technical implementation of marketing automation tools, ensuring seamless connectivity between platforms.Oversee API integrations between CRM, CMS, business intelligence tools, and other third-party applications.Troubleshoot and resolve technical issues related to website functionality, tracking, and integrations.Performance Analytics & ReportingImplement comprehensive tracking and analytics across CRM, website, and content channels.Maintain real-time dashboards for automation performance, content engagement, and revenue impact.Provide monthly and quarterly reports with actionable insights for internal teams and customers.Identify trends and recommend optimizations to improve efficiency, engagement, and ROI.Cross-Team Collaboration & LeadershipWork closely with the Growth, Account Management, and Content teams to ensure seamless execution of marketing initiatives.Act as the technical point of contact for martech stack improvements and integrations.Train and support internal teams on best practices for automation, reporting, and content publishing.Ensure all implementations align with data privacy regulations (GDPR, CCPA, etc.) and security best practices.Key Tasks & Deliverables:Implementation & Executionxe2x9cx85 Ensure all content is published on time and formatted correctly across platforms.
xe2x9cx85 Manage technical workflows and automation for marketing and sales processes.
xe2x9cx85 Oversee CRM and website integrations, ensuring smooth functionality.
xe2x9cx85 Maintain data accuracy, tagging, and reporting dashboards.Optimization & Reportingxe2x9cx85 Track and analyze content performance, automation efficiency, and website engagement.
xe2x9cx85 Maintain and improve performance dashboards to provide visibility into KPIs.
xe2x9cx85 Generate and deliver regular reports that guide strategic decisions.
xe2x9cx85 Identify opportunities for process improvements to increase operational efficiency.
xe2x9cx85 Provide technical support and troubleshooting for CRM, automation, and web-related issues.Leadership & Collaborationxe2x9cx85 Partner with Growth, Account Management, and Content teams to align on execution needs.
xe2x9cx85 Provide training and documentation on CRM and martech workflows.
xe2x9cx85 Advocate for data-driven decision-making, ensuring insights fuel strategy adjustments.xe2x9cx94 5+ years of experience in content operations, marketing automation, or web development.
xe2x9cx94 Hands-on experience with CRM platforms (HubSpot, Salesforce Account Engagement, Marketo, etc.).
xe2x9cx94 Strong understanding of website development, CMS platforms (WordPress, Webflow, etc.), and APIs.
xe2x9cx94 Expertise in marketing automation tools and campaign workflows.
xe2x9cx94 Familiarity with data analytics, reporting dashboards, and business intelligence platforms.
xe2x9cx94 Excellent problem-solving skills with the ability to troubleshoot technical challenges.
xe2x9cx94 Strong communication skills and the ability to collaborate across teams.

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