Job Description

Head of Marketing and Communication - ParktownFull job descriptionTHE JOB AT A GLANCEReporting into the Group Executive: Social Insurance, the Head of Marketing and Communication will be responsible for the management of the marketing and communication function through crafting of strategies, developing plans, implementing initiatives, and measuring outcomes. The oversight of teams includes Brand Management, Marketing Management, Digital Marketing, Advertising, Media Management, Internal Communication, External Communication and managing related Agency Relationships.The incumbent will also be responsible for developing the long-term brand and marketing strategies and the reputation management strategy for RMA, to help achieve Group and Business Unit goals and objectives. The goals and objectives include compelling brand positioning, enhanced corporate reputation, expanded market share and positive brand experiences.WHAT WILL YOU DO?Develop and Implement the Long-Term Marketing Strategy for RMADevelop the overall Marketing strategy for RMA and implement the full marketing mix to take the organisation to the next level of growth (Lead Generation, Advertising, CSI, Social Media, Digital Marketing, Events, Sponsorship, Activations, Exhibitions)Conduct competitor analysis to ensure the RMAs marketing strategy is competing effectivelyDirect and manage the overall marketing portfolio and budgets to ensure alignment against overall company strategies and objectivesProvide creative conceptualization support and implementation of business projectsOversee the Marketing FunctionLead the development of internal and external marketing strategies to take the organisation to the next level of growth (Lead Generation, Communication, Social Media, Digital Marketing, Events, Sponsorship)Lead all aspects of RMAs marketing initiatives, including consumer marketing, go-to-market, insights, digital and performance, brand strategy and buildingProvide a strategic vision and ensure robust, integrated, and flawless executionOversee the execution of market and customer research to develop value propositionsStrategically Position the RMA Brand Internally and ExternallyCreate a brand of significance for RMA by increasing brand awareness to generate new business and strengthen brand equity through stakeholder managementEnsure brand guidelines are adhered to in all marketing activities across the companyDirect Corporate Identity and adherence of brand guidelinesOversee overall creative designs (branding, user interface, web design, DTP and print media)Review and interpret design briefsOversee the Development and Implementation of an Effective Communication Strategy (both internal and external - stakeholder relationship management)Lead the development of an effective communications strategy that includes both internal and external stakeholder relationship managementDevelop and execute the stakeholder relationship strategy in collaboration with the Corporate Stakeholder Affairs and Transformation teamImplement the communication strategyMaintain RMAs communication platformsContinuously monitor public relations and mediaReporting on progressUse appropriate templates and channels to report task progress on a weekly and monthly basisAdhere to deadlines and ensure accuracy and quality of outputsStaff ManagementStaff performance monitoring, coaching and developmentRecruitment and selection of new members of the marketing teamEnsuring staffing levels are maintained in order to complete all aspects of the companys marketing strategyWHAT WILL YOU BRING TO THE TABLE?Knowledge of business policies, processes and procedures, and legal complianceMore than 8 - 10 years in marketing and communications management operating in a similar industryExperience in managing budgetsUnderstanding of different areas of the RMA businessBachelors degree in Marketing (or equivalent e.g. Public Relations)MBA is advantageousKnowledge of best practices across Marketing and Communication capabilitiesSolid knowledge of digital marketingExperience in running innovative and successful marketing and publicity campaignsStrong working knowledge of brand management principlesData analytics experienceA strong understanding of the distribution channels for the industryProven results-driven marketing strategies (e.g. increasing sales, enhancing brand image, etc.)Ability to establish budget requirements and perform cost-benefit analysis of tactics proposed, to meet strategic objectives for the businessFinancial Services, Insurance or Medical Aid experienceWHAT WILL YOU GET IN RETURN?We offer great opportunities for personal and professional development in a stable company thats 130 years strong. The role comes with a competitive salary package and various benefits. Flexible work arrangements (combination of remote and in the office). Furthermore, you will be a part of a dedicated group of colleagues who value teamwork and collaboration.Turnaround TimeThe shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers. Kindly note that should you not receive a response within 21 days please consider your application unsuccessful.Our Commitment to transformation:In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.

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