Job Description

Degree: Marketing / Sales
3-5 yearsxe2x80x99 marketing experience in the medical or hospitality industry or with a large and well known corporateMarkets the products and/or services. Designs, develops and implements marketing and communication programs to advertise the organization's products/brands/services using media (e.g., print, broadcast, digital), events and activations. Develops and evaluates pricing strategies and structures. Marketing sub-functions include General Marketing and Advertising, Corporate Communication, Patient/Customer Experience and Research and Product Development.Design, establish and embed effective and efficient marketing tactical plans, policies, processes and governance structures
Set goals and standards for marketing at Head Office and Hospitals to support the overall Marketing plans and strategies
Adapt ways of working to accommodate the requirements of different hospital marketing departments
Develop and embed relevant marketing policies, standards and processes across the Group
Under the leadership manage proposals, communication, service providers, projects, budgets, resourcing and roll-out
Lead and manage coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on positive customer sentiment
Drive continuous improvement, identify and manage relevant marketing operations risks
Ensure all marketing service providers comply with quality standards
Develop the annual marketing operational plan for the Group as derived from the approved marketing strategy
Contribute to the enhancement of value proposition to its stakeholders (Doctors, Customers, patients) in collaboration with other marketing professionals
Drive the bi-annual market research and post campaign analysis with the aim of understanding current trends / demographics and drive the identification of opportunities in areas of interest across all hospitals
Provide input to the development and review of Marketing policies
Develop annual initiatives and activations in line with the Groupxe2x80x99s Marketing strategy and objectives
Monitor the implementation of hospital-based marketing campaignsMarketing project management
Scope and manage relevant Group marketing projects and initiatives
Provide information and insight by collecting, analysing and summarizing data and trends relating to the marketing and PR projects
Interpret research data and take the appropriate focused action
Drive initiatives in area of accountability with Group Marketing regarding local campaignsMarketing Subject Matter Expert
Provide technical guidance on all marketing related matters
Ensure all marketing programmes and projects are technically correct regarding scope, content and sustainability
Provide guidance, awareness and training (where required) to all relevant marketing teams across the GroupBuild working relationships across teams and functional lines to enhance work delivery, collaboration and innovation
Manage relationships with stakeholders to enable optimisation of the business value chain
Promote alignment by understanding and communicating departmental and customer needs and requirements throughout the organisation
Build strong relationships with internal stakeholders to meet delivery outcomes, enable collaboration and knowledge sharing across the business.
Balance interests of a variety of stakeholders, readjusting priorities to respond to pressing and changing demands
Manage stakeholder relationships and quality of service delivery to ensure successful overall business resultsCoordinate and supervise the performance of direct reports
Embed people-focused management strategies and implement policies that maximise employee potential
Implement a performance management plan that optimises delivery and enables a culture of recognition and fairness across the business area
Conduct talent pool and succession planning
Markets the products and/or services. Designs, develops and implements marketing and communication programs to advertise the organization's products/brands/services using media (e.g., print, broadcast, digital), events and activations. Develops and evaluates pricing strategies and structures. Marketing sub-functions include General Marketing and Advertising, Corporate Communication, Patient/Customer Experience and Research and Product Development.Monitor costs and expenses to achieve cost efficiencies and reduce waste
Collaborate cross-departmentally to source and secure relevant business information / data that will feed into accurate forecasting
Collaborate with the Chief Marketing Officer in aligning the marketing budget to tactical delivery plans to facilitate the provision of adequate financial resources
Have a view of and contribute to budget and cost control, i.e. organise expenditure to ensure effective cost controls / savings within functional responsibilities and ensure the efficient use of resources
Manage expenditure planning and variances within approved budget parameters
Develop and implement business measurement metrics to ensure performance is measured against financial goals agreed for the operational areas
Drive operational efficiency and quality standards in line with the targeted financial performance of the business
Minimize fines and penalties by ensuring compliance with statutory requirements, legislated regulations, policies, work standards, and governance requirements in area of accountability.Establish reporting best practice for area of responsibility
Monitor, measure and report on progress of delivery against baseline plan
Research, collate and present business intelligence to feed into management decisions and support business strategy
Ensure complete, timeous and accurate reporting with appropriate levels of escalation to enable effective decision making
Ensure integrated view and reporting of relevant business information

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