Job Description

Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness and market share.
• Lead and manage the marketing team to execute campaigns that effectively communicate our unique value proposition.
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Oversee the digital marketing strategy, including content creation, SEO/SEM, and social media marketing to engage with prospective and current students.
• Analyze market trends and marketing metrics to report on campaign performance and optimize future marketing strategies.
• Manage the marketing budget and ensure that resources are used efficiently to achieve maximum impact.
• Foster strong relationships with media and stakeholders through creative PR strategies.
• Drive innovation in marketing practices and tools, including the use of data analytics and digital technologies.

Qualifications:

• Masters degree in Marketing, Business Administration, or related field.
• Minimum of 10 years experience in marketing, with at least 5 years in a leadership role within the education sector or a comparable industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong leadership and communication skills, with the ability to manage and inspire a team.
• Excellent analytical skills, with experience in market analysis and marketing metrics.
• Deep understanding of digital marketing tools and strategies necessary to engage a global audience.
• Innovative and entrepreneurial mindset, with a strong drive to grow a business in a competitive market.

What We Offer:

• Opportunity to lead a dynamic team in a globally recognized educational institution.
• Competitive salary and benefits package.
• A creative and supportive work environment focused on innovation and personal growth.
• Participation in global forums and exposure to the latest trends in executive education.

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