Job Description

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Company Description

Leads Programming distribution of Owned (redbull.com & Red Bull TV), Managed 3rd party (Youtube, Facebook,Tik Tok, Instagram, Snapchat, etc.) channels as well as Community Management and Shared (3rd party channels, Partnerships, Opinion Leader, Broadcast etc). Is responsible to build Audience Engagement - reach, frequency and length of interaction - across those platforms by making sure to have the right content at the right time at the right outlet. Builds consistent programming plans to increase awareness and relevance of the Brand and its content offering. Drives insights and programming best practices through the organization.



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Strategic Direction

Create and own a strategic framework withing the business and department. Own and develop strategic direction for Programming utilising the global framework / insights and adapting to the local business objectives.


Work cross functionally to determine strategies across the calendar year and opportunities by project and function to help achieve our business objectives, ensure clear objectives identified and ROI goals.


Reporting and goal setting: Define goals and holistic assessment guidelines for the department which align to the business goals and ensure key stakeholders understand and buy into these approaches to ensure an aligned approach across business functions.

Relationship and Collaboration

Collaboration across internal and external stakeholders: this position requires collaboration across multiple marketing functions. Work cross functionally to understand and assess current ways of working with content and communications team, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for our business objectives.


Collaborate with international stakeholders to encourage learning exchange, share best practices and provide an understanding of the South African landscape within context of Red Bull and platform innovations


Represent the brand in an authentic manner and take the time to understand Creators interests, goals and where they want to go while building a genuine connection and relationship.

Audiences

Defines audience priorities in accordance with Media Network and Marketing teams. Provides performance and audience insights to optimize audience engagement.


Defines roles of owned and managed channels, identifies potential programming partner channels and builds consistent programming and release plans across the network. Grows locally relevant outlets through partnerships.

Budgeting and Reporting ROI

Refine the existing management & reporting tools and monitor approaches for all creators and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members, actively report and present learnings and successes to different business stakeholders, focusing on product trust and ROI of our investments.


Responsible for accurate budget management & commercial business case development, Leading on-boarding and training around Programming across the organisation as well as be a role model to wider marketing team members.

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Qualifications

Digital Media leader with at least 5 years of management experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of Social Media with broad network of channels.


Required to have past experience actually running social media accounts and/or programming websites and apps.


Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior.


Has a constant sense of online trends and knows how to drive Word of Mouth online.


Strong communicator, knows how to constantly uplevel digital knowledge in the organization.


Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context.


Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media.


Ability to multi-task and work in a fast-paced environment.


Strong interpersonal and communication skills that facilitate cross-functional collaborations.


Creative mind paired with an entrepreneurial 'can-do' attitude focusing on solutions.

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Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.