Job Description

Head of Studio & Traffic - Cape TownFull job descriptionABOUT USHyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place. ABOUT THE ROLEHyperionDev seeks a results-driven and customer-focused Head Studio & Traffic to ensure the team has effective workflows and on-time outputs to high standards for all the design elements. This includes copy, visual designs and ad-hoc produced creative required for designing, building, and maintaining all the pieces of our website, emails, social media, advertising and printed materials.This role supports the Product Marketing team in engaging, educating, and attracting potential HyperionDev students, through turning them into successful graduates and telling their stories.The Head of Studio & Traffic will be responsible for the briefing and delivery of internal and partner marketing assets for all digital marketing channels locally and abroad, managing team capacity and the pipeline of work in an organised, professional manner to set a consistent cadence. Ultimately He/She drives the marketing department's operational efficiency and effectiveness. He/She will be responsible for the planning, prioritisation and streamlining of processes, quality control and on-time delivery.This role requires a deadline-driven approach, high motivation levels and the ability to handle a rapid pace of work and change on an ongoing basis. The right candidate will also thrive in a highly innovative, dynamic and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.As a key pillar within the Marketing Team at HyperionDev, you will work with a creative team of peers to produce and distribute the content we create in-house. You in turn will create and drive strategies for how to serve the most compelling marketing to the right audiences on each respective channel.To excel in this role, you should be an organised, ambitious, self-motivated, and proactive problem solver. We're looking for someone who can think on their feet, an excellent project manager, someone with high standards and the ability to communicate effectively with multiple stakeholders across the business. RESPONSIBILITIESImprove the operational efficiency in the Product & Performance Marketing teams by installing SOPs & processes, tools, and checklists to create effective workflowsDirecting and managing the capacity of the team - particularly the creative team or in-house studio - to ensure tasks are completed on time and to a high standardMeasuring and reporting on team productivity & performance, reviewing creative and messaging for all channelsMaintaining fast-paced delivery of all creative assets required for partner marketing programmes, including setting up production locally and abroadKey role as central point of briefing from our external partners, management team, HyperionDev marketing team and cross-functional team briefs from other divisionsTraffic management as it relates to campaign collateral for performance marketing, based on the Performance Marketing team and consultant requirements.Working with designers, copywriters and others to work within copy and creative guidelines and restrictions as aligned with partners on how to market their brandsDriving consistency in execution and production, implementing quality assuranceMaintain critical product marketing processes and reimagining these, while clearly documenting any changes and updating handbooks and team documentsExcellent project management skills, task prioritisation and implementation of software tools where necessary to achieve resultsSupport ongoing optimisation of our website, paid media and social mediaREQUIREMENTSMinimum4+ years of work experience as a traffic manager in a mostly digital environment2+ years of experience actively involved in setting the creative direction for a large consumer or business-facing brand, driving creative / studio teamsA qualification in digital marketing, creative writing, journalism or a related fieldPerfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skillsExperience using project management software and capacity analysis to improve team output whilst building in quality assurance and checklists for completenessPractical experience with briefing content to a creative studio of copywriters and designers to pull pieces together, including contracting 3rd parties where requiredStrong knowledge of digital marketing and its key success metricsWorking knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or KlaviyoA track record of exceeding targets and strong Marketing career ambitionA highly organised and structured individual who can function in the eye of the storm and bring calm to a high-paced work environmentDetailed understanding of Social Media Marketing, Comms and PRPreferred6+ years of traffic management experience, coordinating digital assets and campaign collateral at scale in a high-profile marketing or advertising agencyA portfolio demonstrating excellent copywriting skills, design skills and / or video production skills in order to support high volumes of content production to high standardsExperience implementing new or repurposing existing project management software to create significant improvements in workload and pipeline efficiencyTechnical platform abilities around social media scheduling tools, email marketing platforms and tracking & measuring tools (Google Analytics, Google Tag Manager)Experience in PR and Communications management is a plusBENEFITSFlexible & remote working: We are a remote-friendly organisation and offer flexible work options.Generous annual leave, life cover and medical benefits: We provide 20 annual leave days as part of our leave policy along with two half-days that can be taken at your discretion.Learn new tech skills: You can do 1 free bootcamp per employee per year with a 50% family discount.Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best in edtech and developer education. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco.Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it. OUR VALUESWe're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

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