Implementation Planner

Cape Town, Western Cape, South Africa

Job Description


Carat is a dynamic media agency committed to delivering innovative and effective media solutions for our clients. We value creativity, collaboration, and a results-driven approach. At Carat we put our people first, we empower and grow them, whilst always striving for excellence. We lead with positivity, purpose, and ultimate accountability.Job Summary: We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.:Key responsibilities:

  • Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
  • Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach.
  • Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads.
  • Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
  • Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution.
  • Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns.
  • Partner Management: Maintain strong relationships with media vendors and stay updated on industry trends and new opportunities.
  • Budget Management: Manage campaign budgets, ensuring all media spend is tracked and reported accurately.
Skills:
  • Strong analytical and strategic thinking skills.
  • Excellent negotiation and communication skills.
  • Proficiency in media planning and buying tools and software.
  • Ability to manage multiple projects and meet tight deadlines.
  • Detail-oriented with strong organizational skills.
  • Knowledge of media research and analytics tools.
Personal Attributes:
  • Proactive and self-motivated.
  • Team player with a collaborative mindset.
  • Adaptable and open to learning new skills and technologies.
  • Strong problem-solving abilities.
Location: Cape Town-183 Sir Lowry RoadBrand: CaratTime Type: Full timeContract Type: Permanent

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Job Detail

  • Job Id
    JD1405816
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned