Job Description

International Marketing Specialist - Cape TownFull job descriptionJob OverviewDate Posted: Posted 4 weeks agoLocation: Cape Town, Western CapeJob Title: International Marketing SpecialistEducation Level: Bachelors DegreeJob Level: SeniorMinimum Experience: 8 - 10 Years International Marketing Specialist in Cape Town. A well-established Manufacturing Engineering company is looking for a International Marketing Specialist to join their team on a full-time permanent basis in the Northern Suburbs, Cape Town.Excellent salary on offer (subject to background and experiences) plus internal career advancement opportunities. Position Overview:Our company in Cape Town, South Africa is seeking an experienced International Marketing Specialist to drive the launch and promotion of our new product lines in global markets.In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce our innovative products to international customers. Requirements:Bachelors degree in Marketing, International Business, or a related field10+ years of experience in international marketing, preferably in the agricultural or manufacturing industryProven track record of successfully launching new products in global marketsProficiency in digital marketing tools and analytics to measure and optimize campaign performanceStrong cross-cultural awareness and the ability to adapt marketing strategies to local market needsFluency in English and at least one other language relevant to target marketsWillingness to travel internationally to support marketing initiativesUnderstanding of the agricultural and steel processing industry landscape Duties and Responsibilities:Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product linesDevelop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activitiesCreate localized and culturally-relevant marketing content (e.g., website, product collateral, social media) for diverse global audiencesManage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international marketsCoordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activitiesAnalyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategiesServe as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customersAttend and represent the company at relevant industry events, trade shows, and conferences in target markets

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