Job Description

About OptizonOptizon is a thriving e-commerce company behind multiple successful brands sold on Amazon.com. Through our consultancy services, we also support other e-commerce companies build their brands on the platform by leveraging on our experience and expertise. Our vision of providing our customers with a 6-star experience delivered through best-of-breed systems, data and AI-powered innovation propels us forward and is at the heart of how we conduct our business. We are headquartered in Melbourne, Australia, but have a remote dynamic team spread across different regions in the world.Role OverviewAs a Junior Copywriter, you will play a key role in creating compelling and engaging content for social media platforms, with a focus on TikTok, Instagram, and Facebook. Your responsibilities include crafting attention-grabbing copy that resonates with the target audience and fosters brand loyalty. You will develop video scripts for TikTok, brainstorm post ideas, and write captions that align with the brands voice. Proficiency in Canva is essential, as you will design posts and ensure a visually cohesive presence across all platforms.Key Responsibilities

• Social Media Content Creation: Develop and write engaging, platform-specific content for social media channels such as TikTok, Instagram, and Facebook. Your primary focus will be on creating copy that resonates with the target audience, encouraging engagement, and fostering brand loyalty. This includes brainstorming new ideas for posts, captions, and video scripts that capture attention quickly and communicate the brand message effectively.
• Video Script Writing: Craft concise and creative scripts for TikTok videos, ensuring they align with current trends while reflecting the brands unique tone and values. Collaborate with the marketing and creative teams to ensure all video content is optimised for the TikTok platform and drives engagement.
• Canva Proficiency: Utilize Canva to design social media posts and stories that complement your written content. Work with pre-designed templates or create custom layouts that adhere to brand guidelines, ensuring a visually cohesive presence across all platforms. The ability to pair strong visuals with impactful copy is key to excelling in this role.
• Trend Awareness and Adaptability: Stay ahead of the latest social media trends, particularly on TikTok, and apply these insights to your content creation process. Adapt copy and visuals to reflect whats trending, while keeping an eye on platform changes and new features that can be leveraged for brand exposure.
• Metricool Management: Use Metricool or similar social media planning tools to schedule and manage posts across various platforms. Analyze engagement metrics and other key performance indicators (KPIs) to inform future content strategies and optimise the timing of posts for maximum reach and engagement.
• Collaboration and Team Support: Work closely with the design, marketing, and product teams to ensure cohesive messaging across all channels. Participate in brainstorming sessions and contribute creative ideas to larger campaigns, ensuring the integration of social media into broader marketing efforts. Be open to feedback from team members and revise content as necessary to meet evolving project goals.
• Content Calendar Management: Assist in maintaining a detailed and organized content calendar, ensuring that all posts are scheduled, executed, and tracked according to the marketing plan. Work proactively to meet deadlines, and ensure timely content delivery in line with brand campaigns and social media strategies.
• Editing and Proofreading: Meticulously review and edit all copy to ensure it is free of grammatical errors, maintains brand tone, and is aligned with the brands style guide. Your attention to detail will ensure that all published content is polished and professional.
• Adaptability Across Platforms: Ensure content is tailored to the nuances of each social media platform, understanding that what works for TikTok might differ from whats effective on Instagram or Facebook. Flexibility and the ability to adjust your writing style for different audiences and formats are crucial.

Requirements

• Education: A degree or diploma in marketing, communications, journalism, or a related field is preferred. Candidates with equivalent experience in social media copywriting or content creation will also be considered.
• Experience: 1-2 years of experience in a social media or copywriting role, ideally for an e-commerce brand or agency. Experience working on TikTok campaigns or creating content for other short-form video platforms is a significant advantage.
• TikTok & Canva Proficiency: Proven ability to craft compelling TikTok video scripts and create visually appealing designs using Canva. A strong portfolio or examples of previous work will be required to demonstrate your skills in social media content creation and design.
• Social Media Planning Tools: Familiarity with social media planning and scheduling tools like Metricool, Buffer, or Hootsuite. Experience tracking post-performance and using analytics to inform future content strategy is a plus.
• Creativity & Problem-Solving: A creative thinker with a passion for storytelling and visual communication. You should be able to bring fresh ideas to the table and solve content challenges in creative and innovative ways.
• Team Player: Ability to work in a collaborative, remote environment. You should be comfortable working with cross-functional teams and contributing ideas while being open to feedback and revisions.
• Organized and Detail-Oriented: Strong organizational skills and an eye for detail are essential to manage multiple projects simultaneously and ensure all content is of the highest quality before publishing.
• Schedule Amenability: Amenability to work in Australian (Melbourne) business hours of 9am to 5pm.

BenefitsMonthly base offer of US$700-800, depending on experience.Interested to apply?Access the link to route your application:We will only be processing applications submitted through the link provided.

Optizon