Job Description

The Junior Regional Marketing Manager provides efficient regional marketing support to the regional marketing managers, franchise system and corporate business through the execution of national marketing campaigns. Amplify national through regional activities and identify local marketing opportunities to deliver the overall strategy for the region.
Minimum Requirements

• Degree or equivalent NQF level 6 qualification (marketing)

• 3 - 5 years experience in Field / Trade Marketing

• Drivers License

Knowledge

• Knowledge marketing principles and concepts (Intermediate)

• Knowledge of Brand Management (Intermediate)

• Knowledge of Franchise management (Advanced)

• Knowledge of consumer trends (Intermediate)

• Knowledge of operations management (Intermediate)

• Knowledge of project management (Advanced)

• Microsoft Office skills (Advanced)

• Knowledge of Budget Management (Intermediate)

Duties and Responsibilities

Regional Marketing Planning

• Manage and implement a regional marketing calendar for the allocated region that is aligned to the South Africa Marketing Strategy as well as the Annual Promotional Calendar

• Oversee the execution of initiatives on the Annual Promotional Calendar and provides support to casas (restaurants) within the allocated region

• Research and recommend a targeted regional marketing plan that includes field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities and executive roundtables.

• Develop and implement marketing plans for casa revamps and new casa openings within the allocated region.

• Manage invoices processing in conjunction with the regional marketing managers

• Wicode vouchering management for the regional team

Regional Marketing Support

• Support all regional marketing managers by preparing and assisting to implement projects

• Supplier relationship , get costing , invoicing and processing of invoices

• Order, manage and deliver marketing collateral and other marketing event-related items

• Support regionally to conduct Brand touch point audits

• Execute initiatives in line with the Local Marketing guidelines and provides toolkits to the regions

• Conduct Brand touch point reviews and compiles scorecards for each casa bi-annual basis to ensure the maintenance of brand standards

• Support regionally to conduct Brand touch point reviews

Operations Support

• Manage the marketing branding in all regions and ensure invoices are received and processed monthly

• Formulate and implement marketing plans for ICU casas in conjunction with the franchisee, Area Manager and Patrao (Store Manager)

• Conduct SWOT analysis from a marketing perspective to support operations that are not performing

Budget and Financial Management

• Compile Regional marketing budget spend after each period close

• Compile Local marketing spend after each period close

Stakeholder and Relationship Management

• Work with members of the marketing team to determine appropriate and cost-effective marketing channels as well as to generate greater growth and profitability for casas within their region

• Regularly visits and provides marketing assistance to all casas within their allocated region

Records Management and Reporting

• Analyse and report on local marketing initiatives and their effect on customer behaviour within the allocated region

• Contribute to the ongoing assessment of regional marketing performance metrics, evaluating and reporting on regional marketing plan metrics, marketing campaign effectiveness, efficiency metrics, brand metrics and overall ROI for all marketing initiatives

• Monitor competitor activity within the region and provides feedback to the General Manager of Restaurant Marketing

Nando's