Job Description

Job Requirements:

• Bachelorxe2x80x99s degree in Marketing or Communications (preferred).
• 3 years of experience in social media management, preferably in luxury hospitality or travel.
• Proven experience driving direct revenue through organic social media efforts.
• Strong understanding of luxury brand positioning and high-net-worth customer engagement.
• Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube).
• Experience with social media scheduling and analytical tools.
• Excellent copywriting and storytelling skills.
• Basic design and video editing skills.
• Experience in working with influencers and content creators.
• Strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.

Key Responsibilities:Social Media Management:

• Align social media strategies with business goals.
• Drive direct bookings and revenue through organic social media campaigns.
• Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube.
• Stay ahead of industry trends to ensure the brand remains a leader in luxury travel.

Content Creation and Storytelling:

• Create visually stunning and experience-driven content that promotes the luxury lifestyle.
• Craft compelling captions and engaging stories highlighting the brandxe2x80x99s unique offerings.
• Collaborate with the marketing team to align social media content with broader campaigns.
• Create and edit short-form videos, graphics, and multimedia content using tools like Canva, Adobe Creative Suite, and CapCut.

Community Engagement and Brand Building:

• Engage with followers, guests, and influencers to build a loyal community.
• Respond promptly to comments, messages, and reviews to maintain a strong brand reputation.
• Leverage user-generated content (UGC) and collaborate with travel bloggers and influencers.

Social Commerce and Direct Booking Growth:

• Utilize social media platforms to drive direct bookings.
• Implement remarketing campaigns to re-engage users and encourage bookings.
• Use social media campaigns and incentives to drive sales.

Analytics and Performance Reporting:

• Track and report KPIs such as engagement, reach, conversions, and revenue.
• Use tools like Meta Business Suite, Google Analytics, and Metricool to inform strategy.
• Provide insights and recommendations for improving organic social media performance.

Influencer and Supplier Management:

• Identify and manage relationships with influencers, brand ambassadors, and content creators.
• Collaborate with videographers and other suppliers to ensure high-quality content.

Collaboration and Cross-Department Coordination:

• Work closely with marketing, sales, and reservation teams to align messaging and campaigns.
• Support property teams in creating on-brand content and engaging with guests.
• Coordinate with PR and Digital Marketing teams to ensure integrated marketing efforts.

Administrative Tasks:

• Schedule posts using media management tools (e.g., Meta Business Suite).
• Maintain a content calendar to ensure consistent posting.

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