To drive the sales and commercial action plan for assigned portfolio to deliver the budgeted revenue objectives in South Africa.
To identify new sales opportunities and take steps to implement them for new and expanded revenue streams.
Develop and service trade partners to maximize loyalty and revenue generation, be agile and adapt quickly to market changes, competition and opportunities.
Accountable for Customer satisfaction and experience for all assigned segments and trade portfolio.
Manage and grow existing corporate accounts, prospect for new corporate business
Develop profitable relationships with portfolio of travel trade suppliers to secure long-term business e.g., TMC/ITCs Partners
Pursuit and understanding of all business segments (Groups, students, government, MICE, traders etc ) to grow KQ revenues
Mobilize promotion of KQ through IATA/Non-IATA Travel Agents and sustain maximum support to Kenya Airways.
Apply sales & marketing techniques to generate customer loyalty, play critical role in enrolling customers to Asante rewards FFP
Administer incentive in the market to maximize revenues.
Negotiate rates and conditions to secure profitable business flows through competitor analysis to monitor and recommend pricing levels to ensure KQ is competitively priced within the market
Gather and disseminate market intelligence to assure KQs competitive position for all ODs , recommend pricing actions using MI data backed information
Organize promotional activity with appropriate organization for incremental business. Ensure timely distribution of all promotional literature.
Attend industry related shows/functions/seminars/exhibitions to ensure Kenya Airways retains high profile with TMCs, ITCs, IATA and Non- IATA agents
Submit reports on agent performance and market intelligence as required to track performance
Build and maintain good relationships with colleagues to leverage the strength of the Partnerships/Codeshares.
Assist in discharge of office administrative related assignments
Qualifications
University graduate in a relevant area of study
Minimum of 5 years airline experience in sales and marketing of which 2 must be at account management level.
Strong analytical skills, exceptional negotiator and ability to influence
Proficient in PowerPoint, MS Word, Excel
Competencies
Stamina, drive, self-motivation and a passion for customer service
Self-confident and results-orientated
Diplomacy and empathy
Flexible and innovative
Analytical with ability to prioritize
Able to work independently and as part of a team.
Measures of Success
Achievement of agreed targets
Harmonious relations with all agents
Increase Market Share through Travel Agents.
Willingness to support team members.
Accurate and timely market intelligence reports.
Response time to Agents needs and product knowledge.
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