Job Description

Digital Marketing Specialist ( JB1357)
Durban
R20 000 - 25000 per month

Education and knowledge requirement:
Relevant qualification
Familiar with google and facebook analytics with tag management
Experience with website optimization tools
Deliver effective and innovative digital campaigns
Prior experience in content marketing, content growth, SEO and online marketing tools
Working knowledge of search engine optimization practices and google and facebook analytics
Solid understanding of wen metrics, digital analytics, with ability to generate and interpret data
Content and copywriting skills
Web skills such as HTML/CSS/Wordpress
Experience in Ecommerce


Duties and Responsibilities:
Collaborate with marketing and creative teams to develop and manage layouts of communications and product content across a catalogue of courses
Liaise and manage the course delivery projects and marketing timelines with PDU team
Plan, develop and executive digital programs and campaigns such as online advertising, web strategy and design, social media, mobile and deliverables
Maintain regular measurement of website effectiveness and collaborate with operations, sales and marketing teams to analyse effectiveness of online campaigns
Manage digital agency relationships, day to day production, as well as campaign budgets and schedules
Own and maintain site analytics, metrics and campaign reporting
Present recommendations to operations manager for marketing and communications
Communications, creatives and schedules and updated and planned
Marketing schedule for PDU course deliver with updated source documents
Marketing campaigns created and put live across platforms and media
Performance metrics
Report marketing and metrics to management
Manage digital relationships

Skills Required