Job Description

Title Lead: Revenue Marketing



JOB PURPOSE

Altron is seeking a Lead: Revenue Marketing to support the organisations growth strategy. The ideal candidate is an experienced marketing leader with a proven track record of building high performance teams, in rapid-growth environments, to deliver both predictable and sustainable results. They thrive in a fast-paced environment and has a reputation for creating alignment with sales and inspiring trust with business leaders, based on proven process and metrics.

Altron is a proudly South African technology group. The Altron group of companies comprises of three segments: platforms, IT services and distribution. The Group is in the process of simplifying its operating model and shifting its strategy to drive transformative growth.

The Marketing Centre of Excellence and structures required to support this shift are in their infancy and everything from the brand itself to the underlying policies and processes which govern Altrons approach to employee, customer and market engagement are being rethought and reimagined. Simply put we need your help to provide a Revenue Marketing Centre of Excellence service to the Altron Group.

KEY RESPONSIBILITIES:

Strategic and Core Responsibilities:

Accountable for creating and executing a scalable revenue marketing strategy to drive revenue growth for the company across all channels and business units.

Responsible for the development and implementation of a transformative strategy that spans technology, data and processes to support the execution of effective demand generation programs. All with an emphasis on lead generation, pipeline creation and nurturing prospects/customers along the buyers journey.

Accountable for KPIs and quotas that align to sales revenue goals and encompass all sources of pipeline generation.

Top areas of focus are scoping and implementing Marketing Tech transformation, developing the lead management process to track the impact of marketing programs on pipeline values, and building a high-performance revenue marketing team.

Team Management:

Provide Leadership, guidance, and direction to the team responsible for revenue marketing.

Set clear expectations, goals, and objectives for team members, aligning them with departmental and organizational objectives.

Conduct regular performance reviews and one-on-one meetings with team members to provide feedback, address performance issues, and recognize achievements.

Mentor and coach team members, fostering their professional growth and development through regular feedback, training, and performance evaluations.

Hold team members accountable for meeting quality standards, deadlines, and compliance requirements in financial reporting activities.

Allocate responsibilities and workload effectively among team members, considering their strengths, expertise, and workload capacity.

Identify opportunities for skill development and cross-training to enhance team effectiveness and resilience.

Foster a collaborative and inclusive team environment, promoting open communication, transparency, and knowledge sharing.

Foster a positive and supportive team culture that values diversity, collaboration, and innovation.

Lead the team through periods of change, such as process improvements, system implementations, or organizational restructuring.

Communicate change initiatives effectively, addressing concerns, and soliciting feedback from team members to ensure buy-in and successful implementation.

Support team members in adapting to new processes, tools, or roles, providing training and resources as needed to facilitate a smooth transition.

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal:

Chief Marketing Officer

BU Marketing Heads

BU Marketing Community

Group Executives, including the company CE.

OpCo Managing Directors

Internal Agencies

Sales Management and Teams

BU product management/marketing

Channel Management

Support Functions - Human Capital, Finance, Legal, Governance and Compliance.

BU owners of Technology supporting the role

Reasons for Interaction:

Marketing resource management

Marketing automation

Business Intelligence (Marketing focus)

Provide SME advice as needed.

Social media monitoring/measurement

External:

Marketing/PR Agencies

External advisors/consultants

Customers and Account Executives

Stakeholders

Reasons for Interaction:

Monitor external brand presence.

Provide thought leadership.

Drive collaborative partnerships and innovation with Altron.

ACCOUNTABILITY

Budget under management

As allocated.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Educational Qualifications:

Bachelors degree in Marketing or relevant equivalent

IT related Certification will be advantageous.

Professional Qualifications

N/A

Years of Experience

Minimum 8 years Marketing experience with a focus on revenue marketing in a corporate environment preferably in the ICT Sector

Experience with Marketing Technology and general Systems/Technology with a strong understanding on the integration and functionality of such systems.

Experience in managing revenue marketing and business process improvement.

Experience in a senior technical/management position.

Other requirements

Competencies

Proven success collaborating with all sales segmentations and marketing teams to envision, pilot, execute, and measure closed-loop integrated marketing programs that create a sense of urgency for the buyer and deliver pipeline and revenue growth for the company.

Lead and manage organizational change.

Innovative and energetic leader, with a knack for empowering high performing teams and an ability to get things done.

Motivational and team skills for collaborative work with other functions.

A desire to create a model that is innovative in the industry is a must.

Thrives in the fast-paced and everchanging environment of a technology company.

Has a reputation for creating alignment with sales and inspiring trust with business leaders, based on proven process and metrics.

Proven track record of building high performance teams, in rapid growth environments.

Outcomes focused execution that deliver both predictable and sustainable results that demonstrate an in-depth understanding of key business metrics.

Ability to make effective trade-offs.

Can build and enable transformative business processes.

Customer- and market-driven orientation

Verbal/written communication

Behaviours

Active listener

Creative problem solver

Sense of humour

Role model for desired peer and team behaviours

Collaborative

Flexible

Persuasive

Critical thinker

Integrity and accountability

Active participant in social media

Education

Languages

Altron