Job Description

Empowering Africas tomorrow, togetherone story at a time.With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary As a key player in our modern marketing team, you'll will implement our digital marketing strategy and execution, ensuring effective performance across all digital channels. You'll set standards for best practices, oversee teams, and drive growth while prioritizing client satisfaction.The key responsibilities of this role include:

• Developing tactical plans to boost revenue with a focus on client engagement.
• Implementing analytical tracking to enhance performance across digital channels.
• Creating business cases for innovative growth strategies and defensive measures.
• Aligning digital marketing strategy with industry standards for profitable growth.
• Fostering collaboration across departments to maximize outcomes.
• Managing teams to achieve performance targets and human capital objectives.
• Championing employee development and continuous learning initiatives.
• Providing thought leadership and expertise in digital marketing.
• Allocating budgets strategically to support delivery plans.
• Implementing risk management and compliance frameworks.
• Driving policy implementation to enhance sales and future-readiness.
• Cultivating strategic partnerships for innovation and integrated solutions.
• Ensuring a seamless customer experience throughout the value chain.
• Utilizing Salesforce Marketing Cloud to optimize campaign effectiveness.

The qualifications and experience required for this role are:Qualifications:

• Bachelor's degree in Marketing Management or related field required.
• Postgraduate degree in Business or related field preferred.
• 4-year tertiary qualification in Marketing/Commercial or Business.

Experience:

• 5 to 8 years of digital marketing experience, including 2 to 3 years in a managerial role.
• 8 to 10 years in a similar capacity within Marketing and Communication.
• 5 years marketing management experience.
• 5 years experience in marketing.
• Banking industry digital experience

Technical Skills:

• Google AdWords and Analytics certification a plus.
• Experience with SalesForce desirable.
• Proficiency in SEO, SEM, marketing databases, social media, display advertising campaigns, and Salesforce Marketing Cloud.
• Ability to optimize landing pages, user funnels, and conduct A/B testing.
• Familiarity with Google Marketing Platform, social media marketing tools, ad serving platforms, Adobe Analytics, Google Analytics, Google MCC, Facebook Business Manager, and Power BI.
• Intermediate-Advanced Google Marketing Platform Experience with a focus on SA360, DV360, SA360, and Campaign Manager.
• Advanced knowledge of Programmatic buying.
• Strong leadership, client experience, and communication skills.
• Experience with data analysis, research methodologies, and principles of financial and project management.
• Knowledge of relevant regulations.

Personal Traits:

• Solution and result-oriented; analytical thinker.
• Ability to think innovatively and create fresh campaigns.
• Commercial and business understanding.
• Ability to represent digital marketing to the Marketing team effectively.
• Talent in presenting information concisely and accurately.
• Other Considerations:
• Product/industry knowledge not essential but appreciated.
• Awareness of potential restrictions and challenges

Additional Strategy and Planning:

• Develop and implement digital marketing plans across core digital channels.
• Drive volume by focusing on the bottom of the funnel and ensuring that pages are built with conversion in mind.
• Constantly review and understand customer needs, motivations, and purchase behaviors.
• Identify improvements to acquisition performance in channels and onsite experience, and shape roadmaps to implement any changes that are required.
• Develop tactical plans to boost revenue with a focus on client engagement.
• Create business cases for innovative growth strategies and defensive measures.
• Align digital marketing strategy with industry standards for profitable growth.
• Participate in the creation of the CIB MCR Digital Marketing media strategy and drive the implementation thereof.
• Identify and interpret local and international digital marketing trends and best practice to assist in the formulation of the digital marketing strategy and plans.

Executional Excellence:

• Ownership and Management:
• Manage marketing technology tools to attract the right clients.
• Handle paid, owned, and earned media marketing.
• Use lead-nurturing tools to convert leads into clients.
• Track analytics to improve digital channel performance.
• Foster collaboration across departments.
• Team Management and Budgeting:
• Manage teams to meet targets and objectives.
• Allocate budgets strategically.
• Implement risk management and compliance.
• Strategy and Partnership:
• Drive policy implementation for sales enhancement.
• Cultivate strategic partnerships for innovation.
• Ensure seamless customer experience.
• Digital Marketing Execution:
• Use Salesforce Marketing Cloud to deliver effective personalised campaigns.
• Develop digital marketing plans.
• Identify and utilize digital promotion opportunities.
• Collaborate with marketing teams and agencies.
• Review creative content and monitor performance.
• Analysis and Reporting:
• Evaluate metrics like site traffic and conversions.
• Perform digital analytics and real-time analysis.
• Present recommendations for performance enhancement.
• Generate key insights for business alignment.
• Lead creation of external digital media plan.
• Continuous Improvement:
• Maintain understanding of digital goals and services.
• Engage stakeholders for successful implementation.

People Collaboration:

• Collaborate with the marketing operations manager and product teams to ensure data/trends are being used to make informed decisions to scale growth.
• Champion employee development and continuous learning initiatives.
• Provide thought leadership and expertise in digital marketing.
• Monitor and coach the broader Marketing team by hosting regular status meetings for updates on their projects in order to guide on strategic alignment of projects and to encourage team members to explore alternative approaches for both personal development purposes and to ensure the success of project execution.
• Contribute to the development of a high-performing team by embedding formal digital performance development and informal coaching. Encourage frequent knowledge sharing between team members.
• Ensuring succession plans for key roles. Managing gender and race targets.
• Actively work to improve CIB MCR BEST scores by taking responsibility of aspects of the outcomes, developing action plans, overseeing these, and reporting regularly on progress made.
• Manage the Performance Development (PD) process in compliance with prevailing guidelines by contracting PD plans, conducting health-checks, ensuring constant feedback on contracted PD's, etc.
• Work collaboratively with colleagues to help create a highly effective function, demonstrating one Team behavior and fostering a positive working environment.
• Provide exceptional stakeholder support that builds trust in the working relationship, confidence in our expertise, and a positive reputation for the wider function.

EducationBachelor`s Degrees and Advanced Diplomas: Marketing (Required)Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.Absa Bank Limited reserves the right not to make an appointment to the post as advertised

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