Job Description

Closing Date 2024/08/28
Reference Number LAN240822-1
Job Title Manager: Digital Social Media
Division Strategy, Marketing, Communications and Policy
Unit Marketing and Communications
Job Type Classification Permanent
Location - Country South Africa
Location - Province Gauteng
Location - Town / City Centurion
Job Advert SummaryThe Land and Agricultural Development Bank of South Africa (Land Bank) is South Africas only specialist agricultural bank established in 1912, the banks sole objective is to serve South African commercial and emerging farmers and bring specially designed financial services within their reach. These services enable farmers to finance land, equipment, improve assets and obtain production credit. The Land Bank provides financial services that have moved with the times and continues to provide services to agri-business and constantly reviews its offerings to ensure that they match the needs of an industry. As change has swept across the sector in South Africa the socio-economic makeup of agriculture has altered, bringing new entrants from historically disadvantaged backgrounds on to the land, these new farmers, facing the challenges of establishing sustainable agri-businesses across the agricultural value chain, Land Bank has been a commercial lifeline offering appropriately designed financial products that facilitate personal and commercial viability in a sector that is vital to the sustainability of South Africa and its people.Manage and track the performance of the Banks digital and online marketing and communications programme / action plan. Be the pulse of the digital and online community, through digital and online community management. Cultivate and expand social media presence of Land Bank and Land Bank Insurance Company (LBIC). This role involves overseeing the entire digital social media process, including the planning, compilation, and production stages
Key Performance Areas1. Manage the Banks digital and online marketing and communications platforms, as well as social media presence through content execution

• Lead the development the strategy and plan for the Banks digital and online marketing and communications, as well as social media presence
• Develop the digital, online and social media calendar.
• Facilitate, build and execute social media and digital media content that aligns with the Banks strategy, branding and marketing objectives.
• Create and execute briefs based on the provided communication, media and events plan.
• Community Management to increase community involvelement and participation.
• Management of the day-to-day operations of the company's social media accounts, including responding to comments and messages and scheduling posts.
• Organise and oversee engaging posts, stories, and captions addressing customer emails, DMs and social media comments.
• Email marketing, craft compelling email copy, manage schedules, oversee email lists, and orchestrate visually striking campaigns.
• Collaboration with various stakeholders, partners, brand and creative to ensure cohesive branding and messaging across all platforms.
• Leverage Google Ads and others to fine-tune ad content, implement data-driven decision and elevate the brand to new horizons.
• Develop and refresh online copy to maintain and captivate audiences.
• Develops, executes, organises and maintains collateral templates in a design repository for for future use.

2. Performance tracking and implementation of improvements in the Banks digital and online programme

• Gauge success through key performance metrics and share insights to elevate the Banks marketing strategies to best practice
• Monitor and analyse the results social and digital media platforms, including key performance indicators (KPIs) like platform usage, brand engagement rates, click-through rates, conversion rates, and ROI.
• Manage the overall day-to-day digital, online and social and digital media activities of the Bank in line with the brand strategy.
• Develop and execute digital, online and social media campaigns.
• Reporting and analysis, create reports summarising the performance of marketing campaigns and make data-driven recommendations for future strategies.
• Stay updated with industry trends, best practices, and emerging technologies in direct marketing to maintain a competitive edge.

3. Promote appropriate governance of the utilization of digital, online and social media platforms.Process, procedures and policies

• Responsible for the incorporation of the digital and online aspects in the Banks communication policy.
• Responsible for the review of the Banks social media policy.
• Develop pertinent standard operating procedures to guide adherence to the Banks communications and social media policies.
• Institutionalise and build awareness of the digital, online and social media policy and applicable standard operating procedures.
• Monitor and identify potential risks in the digital, online and social media platforms.
• Develop mitiagition plans to obviate and reduce identified potential digital, online and social media risks.

Preferred Minimum Education and Experience * 3 years National Diploma in Digital marketing, or equivalent.

• 3 years Digital marketing experience coordinator.
• 5 years Digital marketing specialist.

Critical Competencies * Content creation for online platforms

• Business Acumen
• Digital technical marketing skills, tools and platforms
• Data analytical skills

Additional Requirements * Knowledge/Experience of Business Environment

• Land Bank Act

Land Bank