Job Description

The Marketing Manager is responsible for developing, implementing and executing strategic marketing, digital marketing and communication plans for Y in order to retain and grow market share. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.Marketing Strategy DevelopmentTogether with the Senior Management team develop and implement an ATL & BTL marketing, digital marketing and communications strategy that drives listenership, positive brand sentiment and brand consumption.Identify potential new markets and create a plan to enter those markets.Marketing ManagementEnsure that all marketing materials are produced to exacting standards.Ensure throughout the planning and implementation process that all marketing objectives are consistently met, and all brand executions are in line with the Y brand identity and positioning.Drive creative conceptualisation of marketing activities/campaigns with relevant stakeholdersManage station marketing initiatives.Plan and execute all digital marketing efforts, including search engine optimisation/search engine marketing (SEO/SEM), maintaining the digital marketing, email, social media as well as display advertising campaignsDesign, build and maintain the Companys social media presence through content creation.Measure and report on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)Identify trends and insights as well as optimising spend and performance based on the insights gained from all activitiesBrainstorm innovating and out-of-the-box growth strategies.Collaborate with internal teams in order to design, conceptualise and implement new ideas.Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch pointsConceptualise and implement trade engagement opportunities and guide the trade marketing co-ordinator accordingly.Effective supplier management.Evaluate emerging technologies as well as providing thought leadership and perspective for adoption where appropriate.Manage internal and trade on-the-ground activations.Employee ManagementManage, train and lead a team of digital content producers and young aspiring marketers to achieve all departmental goals and brand strategic objectives.Budget ManagementManage all marketing activities within allocated budgetsReview current marketing campaigns for opportunities and developing solutions within budget allocation.AdministrationDraft Monthly reports on brand activities.Budget reconciliations and tracking.Establish and implement events and digital content calendars.Manage supplier databaseEnsure adherence to internal finance policies and proceduresQualificationsBachelor's Degree in Marketing ManagementExperience5 years in Marketing3 years in a Supervisory role in Marketing within the Media EnvironmentDrivers Licences - EssentialLanguageEnglish - AdvancedTechnology ProficiencyMS Office Suite - AdvancedTechnical / Job Specific CompetenciesBuilding TrustBuilding Strategic Working RelationshipDecision MakingAccuracy/Attention to DetailAdaptability

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