Manager, Marketing Lighters & Shavers

Johannesburg, Gauteng, South Africa

Job Description


For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.It's a colorful world - make your mark by joining the BIC team today.JOB SUMMARYManage the BIC Lighter and Shaver Categories for South Africa and Southern Africa Distributor Markets, working closely with key cross functional stakeholders to achieve the business objectives. Develop a comprehensive Marketing Plan aligned to the short, medium, and long-term strategy of the Lighter and Shaver categories. Lead the product portfolio strategy to ensure timeous entry into new segments that provide growth opportunities and enhance the BIC Lighter and Shaver Categories visions. Work closely and support the Category Manager in the development of a Lighter and Shaver category strategy for key retailers. Have a thorough understanding of the Southern African Lighter and Shaver marketplace leveraging Circana, Trade Intelligence, Euromonitor, research and trade visits. Effectively manage the annual Lighter and Shaver Marketing brand support budgets to ensure that the Lighter and Shaver categories and business objectives are achieved in a cost-efficient manner.MAIN RESPONSIBILITIES / TASKS

  • Develop comprehensive marketing plans and strategies for the Lighter and Shaver categories in line with BIC's visions, values, and business objectives.
  • Develop marketing campaigns, in conjunction with preferred Agency partners, that align to the brand and business objectives.
  • Coordinating marketing efforts and cost-effective strategies to ensure that marketing expenditure is within budget, and that all marketing plans are executed professionally and timeously.
  • Where relevant leverage, build and amplify existing campaigns.
  • Research market to identify and validate proposed new products.
  • Launch new products timeously and enter new segments that provide growth opportunities.
  • Develop and align new packaging when and where applicable.
  • Develop a thorough understanding of the South Africa marketplace and manage the Distributor marketing efforts with the Market Manager.
  • Management of key external Agency partners (Strategic, Creative, Media, Activation and POSM) ensuring positive relationships are maintained to drive elevated levels of performance and delivery.
  • Implement status meetings in place with all agencies to ensure that campaigns are within timeframe and within budget
  • Work with the Sales teams to ensure that they have the correct tools on an operational level to meet the business objectives.
  • Lighter and Shaver lead at Business Collaboration meetings driving alignment and collaboration with the Sales team.
  • Support the Sales team by attending meetings, seeing customers, coming up with channel specific promotions.
  • Management and support of the Junior Brand Manager to ensure delivery of brand and category objectives.
  • Collaboration with the Regional HQ (MEA) marketing team.
Key Performance Indicators
  • Successful on time delivery and implementation of the Lighter and Shaver categories Marketing Plans.
  • Marketing budget management within budget.
  • On time delivery of all Lighter and Shaver categories marketing campaigns.
  • Interaction and collaboration with key functions across the business to ensure delivery of objectives.
  • Results of key marketing initiatives and promotional activities will be a benchmark of success.
  • Delivery of market share growth objectives, in both volume and value, across Lighter and Shaver categories.
  • Delivery of Lighter and Shaver key KPI's = NS, GP% and EBIT across the Southern Africa markets.
  • Junior Brand Manager development plans done with quality and reviewed on a quarterly basis.
  • Lighter Category size of R100 million (Net Sales)
  • Shaver Category size of R200 million (Net Sales)
QUALIFICATIONSKnowledge, Skills, CompetenciesR= Required D= DesiredSimple Criteria
  • R- A minimum of 10 years' Sales and Marketing experience in FMCG or a similar industry (Preference for multinational work experience and reporting)
  • R- At least 8 years' Brand Marketing experience, preferably FMCG
  • R- Marketing Degree (3 years)
  • R- Computer literacy in MS Office and MS Windows
  • R- Excellent presentation skills
Complex CriteriaProfessional Skills
  • R- Thorough knowledge of classical marketing
  • R- Ability to develop a comprehensive Marketing Plan and Strategy
  • R- Understanding of market data (Nielsen | Circana | Euromonitor)
  • R- Excellent presentation skills.
  • R- Strategic Agility.
  • R- Maintain high levels of service to external and internal customers
  • R- Utilize market insights to identify opportunities within the brand portfolios.
  • R- Management of projects across multiple cultures and functions.
  • R- Strong negotiation skills, dealing with varied suppliers and strategic partners
  • R -Understanding of all trade channels.
  • R- Excellent communication skills
Personal Skills
  • R- Initiative, tenacity self-motivation
  • R- Target driven with high levels of energy
  • R- Strong people manager and situational leader that is comfortable in a diverse team
  • R- Drive for results
  • R- Action Orientation
  • R- Dedicated team player.
  • R- Strong organizational and time management skills.
  • R- Collaboration | Stakeholder engagement
  • D- Efficient and can prioritize workload.
  • D- Open minded and cultural acumen.
  • D- Embodies BIC's values and behaviors: Simplicity, Ethics, Responsibility, Teamwork, and Ingenuity.
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

BIC

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Job Detail

  • Job Id
    JD1394142
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned