Job Description

KEY PERFORMANCE AREAS:

• Management of selected product-related communication with media and other stakeholders
• Development and distribution of selected product-related communication to media and other stakeholders i.e. Media Releases, Media Responses and product updates, Product Photography and videography Direction, Briefing documents for spokespersons - Media interviews, Development and delivery of Product and Brand Presentations and Development of Product Content i.e. Fact Sheets, Hot Sheets
• Responsible for Lexus Product launches to Media
• Includes development of PR strategies for the Product and overall Brand
• Logistics Planning and Media Launch Plans
• Managing PR and Internal Communication for Partnership and Sponsorship Projects
• Responsible for Digital Media and Lifestyle Media Relations Strategy
• Media clipping analysis
• Manage Media Clipping Service Scope of Work and Manage Service Provider
• Publicity Reports for EXCO- monthly
• Drafting of Media Releases / Statements
• Explore opportunities to leverage Product PR across all communication/media channels
• On-going relationship building with key lifestyle and product media and partners
• Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
• Seek opportunities for innovative ways to leverage Product and overall Brand image
• Seek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awareness
• People management
• Cross-functional and collaborative project management and task delegation

Special Projects Portfolio:

• End-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.
• Responsible for timeline management of key project-specific milestones
• Development of effective plans to achieve objectives
• Liaison and Engagement between the various local and global stakeholders invested in the aforementioned sponsorship-based projects
• Effective budget planning and maintenance
• Explore opportunities to leverage special projects PR across all communication/media channels
• On-going relationship building with key media and partners

• Negotiating and finalising contract terms and outputs of agreements entered into with partners and suppliers
• Seek opportunities for innovative ways to leverage special projects' PR efforts as well as overall Brand image

• Cross-functional and collaborative project management and task delegation

QUALIFICATIONS AND EXPERIENCE:

• NQF Level 6 (Minimum 360 credits on level 8 framework) Qualification in Marketing, Public Relations/Communications or Journalism-related
• Relevant motor industry experience will be advantageous
• Experience in project management and Communication both verbal and written is essential
• 5-7 years of work experience in Public Relations/Communications is essential
• PC Literacy (MS Office package) & Microsoft Teams familiarity

COMPETENCIES:

• Decision making
• Innovative ideas
• Analytical skills
• Perseverance
• Project management
• Integrity

IMPORTANT DIMENSIONS:

• Strategic thinking
• Attention to detail
• Good communication (both written and verbal)
• Analytical thinking
• Initiative
• People management

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