Job Description

MARKETING MANAGER: SPORT Reporting line : Head: Marketing Division: Corporate Affairs and Marketing Scale Code: 130 Position ID: 60017582 Closing Date: 01 April 2025 Reporting to Head Marketing: Platforms and Channels : To develop marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue. DUTIES AND RESPONSIBILITIES: DEVELOP AND IMPLEMENT THE MARKETING STRATEGY * Develop and implement strategic marketing and brand plans, in order to retain and increase current market share. * Develop and implement trade and consumer strategy. * Develop the business case for the implementation of marketing strategy. * Identify marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors advantages and weaknesses; forecasting projected business. * Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities. * BUSINESS OPERATIONAL EFFICIENCY AND STAKEHOLDER RELATIONS * Communicate and sustain rapport with all media houses to ensure effective publicity of the station. * Develop and Present to internal and external stakeholder to enhance communication, awareness and buy-in * Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs. * Interact with the internal service providers and ensure alignment to specific marketing strategy. * Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities. * Collect, analyse and present marketing information to management. * Synergise and provide information to Sales & Marketing for trade marketing purposes. * Interaction with Sport sales to ensure that product campaign runs smoothly and is on time for on- air production. * FINANCIAL MANAGEMENT * Plan, determine, manage and ensure cost-effective utilisation of marketing budget. * Identify and exploit alternative revenue streams. * Accountable for all Marketing related events and execution thereof. LEADERSHIP AND PEOPLE MANAGEMENT * Effective implementation of Performance Management System in accordance with organizational policy and procedures * Manage adequate staffing for workload and effective leadership (leave Management). * Effective briefing and communication with department staff * Personal Development Plans (PDP) for all staff members * Provide direction on the retention and attraction of staff * Individual coaching and mentoring conducted on an on-going basis to meet performance needs Transfer of skills in line with succession planning best practice to the team. * REPORTING AND DOCUMENTATION * Provide monthly and quarterly reports (CSI and Digital) * Post campaign and events analysis reports * Maintain and update the electronic and manual filling system INHERENT/MINIMUM REQUIREMENTS QUALIFICATIONS * Bachelors Degree in Marketing, Communication or related disciplines (NQF7)EXPERIENCE * 6 Years experience in Marketing and Events of which 3 years should be on Supervisory Level. KNOWLEDGE * Understand of policy, SOP and procedures relating radio industry * Stay abreast of industry trends. * Development of strategy * Understanding Public finance Management Act * Understanding of Marketing * Basic understanding of Sports industry * Understanding of digital platforms * Driving License
DEVELOP AND IMPLEMENT THE MARKETING STRATEGY * Develop and implement strategic marketing and brand plans, in order to retain and increase current market share. * Develop and implement trade and consumer strategy. * Develop the business case for the implementation of marketing strategy. * Identify marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors advantages and weaknesses; forecasting projected business. * Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities. * BUSINESS OPERATIONAL EFFICIENCY AND STAKEHOLDER RELATIONS * Communicate and sustain rapport with all media houses to ensure effective publicity of the station. * Develop and Present to internal and external stakeholder to enhance communication, awareness and buy-in * Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs. * Interact with the internal service providers and ensure alignment to specific marketing strategy. * Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities. * Collect, analyse and present marketing information to management. * Synergise and provide information to Sales & Marketing for trade marketing purposes. * Interaction with Sport sales to ensure that product campaign runs smoothly and is on time for on- air production. * FINANCIAL MANAGEMENT * Plan, determine, manage and ensure cost-effective utilisation of marketing budget. * Identify and exploit alternative revenue streams. * Accountable for all Marketing related events and execution thereof. LEADERSHIP AND PEOPLE MANAGEMENT * Effective implementation of Performance Management System in accordance with organizational policy and procedures * Manage adequate staffing for workload and effective leadership (leave Management). * Effective briefing and communication with department staff * Personal Development Plans (PDP) for all staff members * Provide direction on the retention and attraction of staff * Individual coaching and mentoring conducted on an on-going basis to meet performance needs Transfer of skills in line with succession planning best practice to the team. * REPORTING AND DOCUMENTATION * Provide monthly and quarterly reports (CSI and Digital) * Post campaign and events analysis reports * Maintain and update the electronic and manual filling system

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