Lead the design and evolution of the companyxe2x80x99s social media strategy that is global in its reach but local in its storytelling, that grows brand engagement, reaches target audience (existing and new) and, as a result, increases conversion
Serve as the social media expert within the company, maintaining a cutting-edge understanding of best practices, features, strategies, channels and tactics
Create and manage the social media calendar and content based on the companyxe2x80x99s product marketing priorities and broader cultural and industry trends
Daily community management and social customer service
Design and execute monthly social media reporting on key metrics, including growth in followers, engagement, traffic and conversions. Create and share out monthly performance reporting, including with senior leadership. Uncover insights and develop actionable recommendations for how to move the brand forward in social media based on performance.
Influencer outreach marketing, developing brand credibility and promoting awareness of our brand to larger or new audiences
Support local camp teams and local social media channels in growing their engagement
Develop an approach for experimenting, testing and measuring social media features
Propose social media and campaign-specific KPIs and benchmarks to achieve and bypass brand goals and objectives
Write for the company blog found on the website
Contribute to campaign-specific or new business projects as directed by management from time-to-time
Requirements & Qualifications
Five years of experience working directly on social media and digital strategy
An ability to work in a fast-paced environment, prioritize and deliver against changing priorities, multiple stakeholders and aggressive deadlines
Extremely well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies
Knowledge of digital PR, influencer and social marketing with a solid understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels
Experience with social / digital scheduling tools approaches to measurement / metrics and reporting
Able to work with and advise teams and stakeholders from around the world with differing levels of social media knowledge
Photoshop, photography and videography skills are a plus
Experience or passion for the travel or safari industries is preferred, but not required
Required Work Practices
Across all interactions, promote the image of the commercial team as a best in class externally with our clients and internally with our key stakeholders
As a point of contact and a face of the company, upholding and contributing to the reputation of the company as a leading safari operator
The company values are values that plan an important role in how we define ourselves and set ourselves apart. We place a high value on living these values in everyday work practices. These values are genuine, inspired to do good, caring family spirit, teamwork, dedication to service, consistent quality and going the extra mile
When staff events happen within working hours, it will be compulsory to attend
Conditions and Hours of Work
This position is based in the Cape Town office (Century City) and you would be required to work nine hours per day including a one hour lunch break. The working hours need maximum flexibility as required for business purposes, but are generally coordinated with the team to be between 07h00 and 18h00
Overtime may be required during peak periods
You may be required to travel for work from time-to-time