Job Description

Responsibilities & Duties

• Lead the design and evolution of the companys social media strategy that is global in its reach but local in its storytelling, that grows brand engagement, reaches target audience (existing and new) and, as a result, increases conversion
• Serve as the social media expert within the company, maintaining a cutting-edge understanding of best practices, features, strategies, channels and tactics
• Create and manage the social media calendar and content based on the companys product marketing priorities and broader cultural and industry trends
• Daily community management and social customer service
• Design and execute monthly social media reporting on key metrics, including growth in followers, engagement, traffic and conversions. Create and share out monthly performance reporting, including with senior leadership. Uncover insights and develop actionable recommendations for how to move the brand forward in social media based on performance.
• Influencer outreach marketing, developing brand credibility and promoting awareness of our brand to larger or new audiences
• Support local camp teams and local social media channels in growing their engagement
• Develop an approach for experimenting, testing and measuring social media features
• Propose social media and campaign-specific KPIs and benchmarks to achieve and bypass brand goals and objectives
• Write for the company blog found on the website
• Contribute to campaign-specific or new business projects as directed by management from time-to-time

Requirements & Qualifications

• Five years of experience working directly on social media and digital strategy
• An ability to work in a fast-paced environment, prioritize and deliver against changing priorities, multiple stakeholders and aggressive deadlines
• Extremely well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies
• Knowledge of digital PR, influencer and social marketing with a solid understanding of how to create engaging experiences and articulate them through a multitude of social, digital and mobile channels
• Experience with social / digital scheduling tools approaches to measurement / metrics and reporting
• Able to work with and advise teams and stakeholders from around the world with differing levels of social media knowledge
• Photoshop, photography and videography skills are a plus
• Experience or passion for the travel or safari industries is preferred, but not required

Required Work Practices

• Across all interactions, promote the image of the commercial team as a best in class externally with our clients and internally with our key stakeholders
• As a point of contact and a face of the company, upholding and contributing to the reputation of the company as a leading safari operator
• The company values are values that plan an important role in how we define ourselves and set ourselves apart. We place a high value on living these values in everyday work practices. These values are genuine, inspired to do good, caring family spirit, teamwork, dedication to service, consistent quality and going the extra mile
• When staff events happen within working hours, it will be compulsory to attend

Conditions and Hours of Work

• This position is based in the Cape Town office (Century City) and you would be required to work nine hours per day including a one hour lunch break. The working hours need maximum flexibility as required for business purposes, but are generally coordinated with the team to be between 07h00 and 18h00
• Overtime may be required during peak periods
• You may be required to travel for work from time-to-time

ABC Worldwide