Job Description

Marketing and SEO Specialist
Cape Town
R25 000 xe2x80x93 R35 000 a month xe2x80x93 Full-time
Location: Cape Town, Western Cape, South Africa (Full-Time, On-Site)
About the Role
The Company is seeking a dynamic Marketing & SEO Specialist to manage and elevate the online presence of our diverse group of companies. This role is based in our Cape Town office and involves overseeing multiple WordPress websites, running paid campaigns, producing creative content, and building an overall marketing strategy that drives brand growth and engagement.
Key Responsibilities

• SEO Strategy & Implementation

o Develop, implement, and optimize SEO strategies for multiple company websites (on-page, off-page, technical SEO).
o Conduct keyword research, track rankings, manage site audits, and ensure all websites meet search engine best practices.

• Google Ads Management

o Create, manage, and optimize Google Ads campaigns that align with each brand's objectives.
o Analyze campaign performance and KPIs to continually improve ROI.

• Social Media & Content Creation

o Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.) for various brands in the construction and related industries.
o Plan and produce engaging posts, short-form videos, and other creative assets in line with brand identity.
o Utilize AI tools to generate blog posts or marketing copy, ensuring the output meets strategic goals and adheres to platform policies.

• Website & WordPress Maintenance

o Oversee multiple WordPress sites, ensuring site performance, functionality, and security.
o Update content, fix link issues, and handle basic back-end coding for SEO improvements or layout tweaks.
o Collaborate with external developers if deeper technical work is required.

• Creative & Graphic Design

o Produce or coordinate visual content for ads, emails, landing pages, and social platforms (basic design skills in Photoshop or other tools an advantage).
o Maintain brand consistency across all digital channels.

• Analytics & Reporting

o Monitor and interpret website traffic and campaign metrics to guide data-driven decisions.
o Provide regular performance reports and strategic recommendations for each brand.

• Project & Time Management

o Work autonomously to manage deadlines and coordinate tasks across multiple brands.
o Develop timelines, calendars, and clear targets for deliverables.
Qualifications & Experience

• Minimum 5 years of professional experience in digital marketing/SEO roles.
• Solid SEO background: thorough knowledge of on-page/off-page optimization, technical SEO, and current best practices.
• Proficiency with Google Ads: capable of setting up, optimizing, and analyzing campaigns.
• Social Media Know-How: comfortable managing Facebook, Instagram, LinkedIn, and other relevant channels.
• WordPress Expertise: ability to update and manage back-end SEO, links, content layouts; basic coding knowledge (HTML, CSS) is a plus.
• Creative Flair: graphic design or photo-editing skills (Photoshop, Canva) beneficial; 3D imaging experience is a nice-to-have.
• Familiarity with AI content tools: to generate blog posts and marketing copy, ensuring compliance with brand guidelines and platform policies.
• Strong Communication & Time Management: proven ability to handle multiple projects simultaneously, meeting strict deadlines.
• Construction Industry Exposure (advantageous but not mandatory): familiarity with marketing in or around construction/related fields.
• Location: Must be able to work full-time from our Cape Town office.

Why Join us?

• Diverse Portfolio: You'll be working across various brands in construction, cabinetry, steel, and more-no two days will be the same.
• Growth Opportunities: We value initiative and creativity; you'll have the autonomy to shape marketing strategies for multiple companies.
• Innovation-Friendly Environment: We embrace AI and new technologies to stay ahead in the digital space.
• Team Culture: Join a collaborative team with a shared vision of delivering quality, innovation, and exceptional customer experiences.

We look forward to hearing from candidates who are eager to tackle a variety of projects, demonstrate creativity, and contribute to the success of a growing group of companies in the construction space.Send CVs to: redlinerecruitmentcvs@gmail.com

Redline Recruitment