Job Description

Marketing Automation Specialist - South AfricaFull job descriptionMarketing Automation SpecialistOur Mission: To Save Lives OurVision: Rethink the OrdinaryWe believe in thinking differently. We believe in challenging the status quo. We believe that Good is the Enemy of Great. We had an idea 25 years ago that changed the training industry forever. The notion was simple: the more you enjoy learning, the more youll remember. Our training programs were created in partnership with the World-Famous Improv Comedy Club to make training Fun, Fast, and Effective. Since our unique edutainment courses have won copious accolades from Over 4 million students and a number of effectiveness studies later, were proud to say that we were right, we do SAVE LIVES!We save lives through innovative safety training and education. We work with large employers, government agencies, and individuals to deliver unique E-learning programs.We are proud of our accomplishments as a 4 times winner of INC 5000, fastest-growing companies in US; Top 100 fastest growing in LA County, and we are just getting started.If you are a driven individual who is passionate about People, Culture, and Community and agree with the perspective below, we would love to hear from you:Never Settle - You are always interested in whats next, you celebrate your wins while exploring the next adventure.Thirst for Knowledge - You love to learn and grow!Love What You Do - You enjoy what you do and have fun doing it. You take enormous pride and pleasure in your work.Extreme Ownership - The buck stops with you; you are a leader leading your team to successIn summary - If our story could be told in a fable, it would go something like this:A traveler came upon three men working. He asked the first man what he was doing and the man said he was laying bricks. He asked the second man the same question and he said he was putting up a wall. When he got to the third man and asked him what he was doing he said he was building a cathedral.If you dont mind moving bricks to build a beautiful cathedral, we want you on our team.We are on the hunt for a sharp and innovative email marketing specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an email marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.To be a successful Marketing Automation Specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.ResponsibilitiesConducting marketing research to better comprehend prevailing student behaviors.Reviewing existing marketing campaigns to ascertain areas of strength and weakness.Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective students.Collaborating with Improv Content Team to improve the appearance layout of outputs.Maintaining a database of students.Automating email campaigns.Monitoring and reporting on the utility of each campaign.Campaign Creation and ExecutionCreate email campaigns, graphics, and images from scratch.Build and manage a rich content/editorial calendar that attracts a qualified audience (including website, intranet, blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).Grow new leads, including marketing-qualified leads, through calls-to-action, landing pages, and lead-generation content (including offers).Optimize our marketing automation and lead nurturing processes through email, content, and social channels.Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.You will be working closely and reporting to the Head of Marketing along with working with Sales to help generate top-of-funnel leads.Develop targeted email marketing campaigns aimed at B2B audiences to generate and nurture leads.Analyze and segment B2B email lists to ensure campaigns are reaching the right audience.Collaborate with the Sales team to align email marketing efforts with B2B sales goals and objectives.Help maximize the build out the full potential of HubSpot with added features and integrations.Integration with platforms and apps like Zapier and other 3rd party applications.Customization of views, properties, workflows, etc.Advanced Reports and Dashboard creation and management.Promote HubSpot and Train people on the platform and features.Monitor, review, and recommend marketing campaign performance.Core Competencies & RequirementsDegree in marketing management, advertising, communications, or similar.At least 2-3 years experience in HubSpot . Hubsput Certification is a plus.Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads and then nurture them (using dynamic workflows) into converted customers.Proven experience creating high-impact, unique marketing campaigns.HTML/CSS, Adobe Creative Suite, or Design skillsPrior database management experience, preferably in a similar role.Familiarity with pertinent automation and performance evaluation software.Excellent project management skills specific to marketing.Excellent master sales and promotional copyExcellent B2B and B2C marketing experienceOutstanding copywriting and copyediting abilities.Ability to harness collaboration to produce well-crafted content.Drive, ingenuity, and resourcefulness.WHY JOIN US?Were re-thinking the extraordinary on our mission to save lives! As an established e-learning company with a 25-year history of serving 4 million students, we are just getting started -- and we need YOU to help us DRIVE the future. Five-time Winner of Inc 5000 Fastest Growing Companies IN AMERICA and Top 100 Fastest Growing Companies in LA are some accomplishments that make us cheer. And what really makes us proud is working with extraordinary individuals every day who are ready to help us on our mission to save lives with engaging training content. Investing into our innovation principle, were building a startup within our own organization to disrupt the teen driver education market and build bridges into the future of what driving will look like.If youre the kind of person who never settles, has a thirst for knowledge, and loves what do you, join us! Together, lets drive the future!Heres a peek at our team by the numbers...25-year history with 4 million student graduates5 Times on Inc 5000 list of fastest-growing companies in AmericaInc 5000 top 30% of Fastest Growing Companies in Western RegionDiverse team of professionals in business, creative and academiaOffices in LA and ManilaIf youre the kind of person who never settles, has a thirst for knowledge, and loves what you do, join us! Together, lets drive the future!Job Type: Part-timeExpected hours: No less than 20 per weekApplication Question(s):What is your expected hourly rate for this role, considering that it is a part-time position requiring a minimum of 20 hours per week? (Indicate in ZAR or USD)Experience:Klaviyo: 2 years (Required)HubSpot: 2 years (Required)

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