Job Description

PayProp and Reapit - Who are we?

PayProp, a Reapit company, offers a tech platform for rental agents that lets them automate every part of the rental transaction. PayProp is easier to use and more powerful than solutions by banks and traditional software vendors.


We're a seasoned team of professionals with expertise in property, banking, finance, risk management and technology, as well as building and managing highly secure cloud-based Web applications.


Worldwide, Reapit technology is used by over 78,000 agents in more than 15,000 branches, with over a million properties under management; enabling them to run their businesses, identify opportunities for growth, manage their properties, collect rent, communicate with their clients, and deliver an outstanding customer experience, every time.

What you'll be doing

Reporting to the Head of Marketing Operations & Campaigns you'll be responsible for:

Marketing Automation Management

Develop, execute, and optimise marketing automation workflows, including lead nurturing campaigns, email marketing, and multi-channel outreach. Manage and maintain the HubSpot and Marketo platforms, ensuring data integrity and compliance with best practices. Collaborate with sales teams to align automation workflows with CRM systems like Salesforce. Troubleshoot technical issues related to integrations, workflows, and reporting.

Campaign Execution and Optimization

Build, test, and deploy email marketing campaigns, landing pages, and forms that drive engagement and conversions. Conduct A/B testing on campaigns to identify performance improvement opportunities. Implement lead scoring models and optimise for better lead quality and prioritisation.

Data Integration and Reporting

Ensure smooth data flow between HubSpot, Marketo, CRM systems, and other marketing technology platforms. Monitor and analyse campaign performance metrics to identify trends and actionable insights. Create and present reports on key performance indicators (KPIs), such as email open rates, conversion rates, and ROI.

Collaboration and Training

Partner with cross-functional teams to support marketing initiatives, including content, SEO, and paid media campaigns. Provide training and support to team members on HubSpot and Marketo functionalities. Stay updated on the latest features and developments in marketing automation platforms and propose enhancements.

Who we're looking for

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don't worry if you don't meet all of them, we'd still like to hear from you.

Technical Skills

Expertise in HubSpot and Marketo platforms, including workflows, integrations, and analytics. Proficiency in CRM systems like Salesforce. Familiarity with HTML and CSS for email and landing page customisation. Experience with analytics tools (e.g., Google Analytics, Tableau) and data visualisation.

Soft Skills

Strong analytical and problem-solving abilities. Excellent communication and collaboration skills. Detail-oriented with the ability to manage multiple projects simultaneously.

Experience

3-5+ years of experience in marketing automation or a similar role. Proven track record of managing successful automation campaigns and driving measurable results.
Experience working in a global or multi-regional organisation is a plus.

What your impact and success looks like

As a Global Marketing Automation Specialist we expect your success and impact in the early stages of your career with us to look something like this:

Within 1 month:

Have an understanding of each department and how they work with Marketing, Complete high-level product training with an understanding of all Reapit products and markets, Review the configuration and usage of HubSpot and Marketo & Salesforce across global regions, including workflows, integrations, and reporting, Meet with key stakeholders in marketing and sales teams to understand goals and expectations, Review existing email campaigns, workflows, and lead scoring models for effectiveness, Develop your 90-day plan.

Within 3 months:

Establish yourself as the key stakeholder in our EMEA CRM/MAP upgrade to Hubspot project alongside the Director of Marketing Campaigns & Operations, Optimise existing workflows and build new automation based on initial findings, Implement enhancements to email templates for better engagement (e.g., A/B testing subject lines and content), Launch or optimise nurture campaigns for different segments of the lead funnel in collaboration with the marketing roadmap, Align with sales to refine the lead scoring model based on feedback.

Within 6 months:

Executing the MAP plan & analysing results, Optimising the results based on the execution of your strategy so far, You are deeply embedded into the Reapit business, positioning yourself as the go-to person for marketing automation globally.

What's in it for you?

We operate a Flexible Working Policy and we would like for you to work from our Stellenbosch location, 2 days a week.


We're offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You'll feel part of a special team. You can expect a highly competitive salary and some great benefits.

Don't tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we're driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success.


We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.


We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.