Job Details
Closing Date 2024/04/12
Reference Number SHO240405-3
Job Title Marketing Campaign Manager
Job Type Permanent
Location - Country South Africa
Location - Province Western Cape
Location - Town or City Brackenfell, Cape Town
Purpose of the Job An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth.Job Advert Details
Job Category Marketing
Job Objectives 1. Brand Strategy Implementation: Plan, implement and track the annual brand strategy for a specific brand and division in the Shoprite Group. Measure the effectiveness of the marketing plan through continuous analysis and reporting. 2. Alignment of Communication and Advertising: Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering. Manage and coordinate the day-to-day marketing / advertisement activities of the brand. 3. Campaign Management: Manage campaign budgets to ensure that spend is tracked and delivers return on investment. 4. Relationship Building: Foster a sustainable relationship with internal business clients / stakeholders and brand agencies. Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy. Plan and implement national campaigns against deadlines and costs.
Qualifications BCom (Marketing) qualification or similar qualification
Experience4+ years Marketing Campaign Management experience in retail in a similar role.4+ years of end to end campaign management experience
Knowledge and Skills Marketing principles and practices
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