Marketing Communications Lead

Johannesburg, Gauteng, South Africa

Job Description


Responsibilities:
Strategy Development -

  • Conduct a thorough analysis of companys current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media).
  • Develop and implement a communications strategy that will deliver on the key business objectives.
  • Develop strategic paid media plan to support and boost earned media presence.
  • Oversee and allocate the annual communications budget and ensure its use is fully maximised.
  • Use communications technology to boost productivity
Media Relations - work with the appointed PR agency to:
  • Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
  • Craft and distribute press releases and media pitches
  • Coordinate and manage media interviews and inquiries
  • Identify, pitch and leverage speaking opportunities
  • Clean-up and maintain press portals across third party sites
  • Maintain press portal on Website
Content Creation and management:
  • Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media.
  • Maintain corporate collateral and proof points across the group using in-house design and writing resources.
  • Manage the development of compelling content for the various channels using our in-house design and writing resources.
  • Ensure content aligns with the overall communications strategy and brand messaging.
Social Media Management - work with the appointed PR agency to:
  • Provide community management across all of companies channels.
  • Leverage in-house shared service ensure all content is scheduled for publication.
  • Monitor activity and consult on opportunities and ways to engage with communities.
  • Create and manage executive profiling across 10 x executives for the Group - this includes a monthly content calendar crafted for the executive in line with Group content strategy.
Crisis Management - work with the appointed PR agency to
  • Develop a crisis communication plan.
  • Provide real-time support and guidance during crises.
Reporting and Analysis:
  • Generate regular reports on PR campaign performance.
  • Analyse data and provide insights for continuous improvement.
Requirements:
Educational Qualifications:
xc2xb7 Bachelors degree in Marketing or relevant equivalentYears of Experience
xc2xb7 Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
xc2xb7 Experience in managing marketing communications and business process improvement.
xc2xb7 Experience in a senior management position.Should you not receive a response within 10 working days, please consider your application as unsuccessful

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Job Detail

  • Job Id
    JD1329238
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned