Marketing Communications Lead

Johannesburg, Gauteng, South Africa

Job Description


Our client based in Johannesburg northern suburbs is seeking a Marketing Communications Lead with a proven track record for creative excellence in strategic program development and execution. Your overall goal will be to improve employee and customer engagement and drive industry awareness of the brands current and prospective customers, competitors, trade and business media, industry analysts and other key constituents.Responsibilities:Strategy Developmentxc2xb7 Conduct a thorough analysis of companys current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media).xc2xb7 Develop and implement a communications strategy that will deliver on the key business objectives.xc2xb7 Develop strategic paid media plan to support and boost earned media presence.xc2xb7 Oversee and allocate the annual communications budget and ensure its use is fully maximised.xc2xb7 Use communications technology to boost productivityMedia Relations work with the appointed PR agency to:xc2xb7 Develop and manage relationships with key media players to secure and grow earned media online and offline coveragexc2xb7 Craft and distribute press releases and media pitchesxc2xb7 Coordinate and manage media interviews and inquiriesxc2xb7 Identify, pitch and leverage speaking opportunitiesxc2xb7 Clean-up and maintain press portals across third party sitesxc2xb7 Maintain press portal on WebsiteContent Creation and management:xc2xb7 Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media.xc2xb7 Maintain corporate collateral and proof points across the group using in-house design and writing resources.xc2xb7 Manage the development of compelling content for the various channels using our in-house design and writing resources.xc2xb7 Ensure content aligns with the overall communications strategy and brand messaging.Social Media Management - work with the appointed PR agency to:xc2xb7 Provide community management across all of companies channels.xc2xb7 Leverage in-house shared service ensure all content is scheduled for publication.xc2xb7 Monitor activity and consult on opportunities and ways to engage with communities.xc2xb7 Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy.Crisis Management - work with the appointed PR agency toxc2xb7 Develop a crisis communication plan.xc2xb7 Provide real-time support and guidance during crises.Reporting and Analysis:xc2xb7 Generate regular reports on PR campaign performance.xc2xb7 Analyse data and provide insights for continuous improvement.Requirements:Educational Qualifications:xc2xb7 Bachelors degree in Marketing or relevant equivalentYears of Experiencexc2xb7 Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sectorxc2xb7 Experience in managing marketing communications and business process improvement.xc2xb7 Experience in a senior management position.Should you not receive a response within 10 working days, please consider your application as unsuccessful

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Job Detail

  • Job Id
    JD1329892
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Johannesburg, Gauteng, South Africa
  • Education
    Not mentioned