Bachelors Degree in Marketing or relevant equivalent
Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
Experience in managing marketing communications and business process improvement.
Experience in a senior technical/management position
Responsibilities:Strategy Development
Conduct a thorough analysis of the Companies current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
Develop and implement a communications strategy that will deliver on the key business objectives
Develop strategic paid media plan to support and boost earned media presence
Oversee and allocate the annual communications budget and ensure its use is fully maximised
Use communications technology to boost productivity
Media Relations work with the appointed PR agency to:
Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
Craft and distribute press releases and media pitches
Coordinate and manage media interviews and inquiries
Identify, pitch and leverage speaking opportunities
Clean-up and maintain press portals across third party sites
Maintain press portal on Company Website
Investor Relations - work with the appointed PR agency to:
Support investor relations team with the execution of all external communications required this includes but is not limited to (key message development, Q&A development, executive coaching, managing press tour etc.)
Content Creation and management:
Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
Maintain corporate collateral and proof points across the group using our in-house design and writing resources
Manage the development of compelling content for the various channels using our in-house design and writing resources
Ensure content aligns with the overall communications strategy and brand messaging
Social Media Management - work with the appointed PR agency to:
Provide community management across all of Company channels
Leverage in-house shared service ensure all content is scheduled for publication
Monitor activity and consult on opportunities and ways to engage with communities
Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy
Crisis Management - work with the appointed PR agency to
Develop a crisis communication plan
Provide real-time support and guidance during crises
Reporting and Analysis:
Generate regular reports on PR campaign performance
Analyse data and provide insights for continuous improvement