Marketing Communications Lead

Sandton, Johannesburg, South Africa

Job Description


Minimum Requirements:

  • Matric (Grade 12)
  • Bachelors Degree in Marketing or relevant equivalent
  • Minimum 8 years Marketing experience with a focus on marketing communications in a corporate environment preferably in the ICT Sector
  • Experience in managing marketing communications and business process improvement.
  • Experience in a senior technical/management position
Responsibilities:Strategy Development
  • Conduct a thorough analysis of the Companies current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
  • Develop and implement a communications strategy that will deliver on the key business objectives
  • Develop strategic paid media plan to support and boost earned media presence
  • Oversee and allocate the annual communications budget and ensure its use is fully maximised
  • Use communications technology to boost productivity
Media Relations work with the appointed PR agency to:
  • Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
  • Craft and distribute press releases and media pitches
  • Coordinate and manage media interviews and inquiries
  • Identify, pitch and leverage speaking opportunities
  • Clean-up and maintain press portals across third party sites
  • Maintain press portal on Company Website
Investor Relations - work with the appointed PR agency to:
  • Support investor relations team with the execution of all external communications required this includes but is not limited to (key message development, Q&A development, executive coaching, managing press tour etc.)
Content Creation and management:
  • Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
  • Maintain corporate collateral and proof points across the group using our in-house design and writing resources
  • Manage the development of compelling content for the various channels using our in-house design and writing resources
  • Ensure content aligns with the overall communications strategy and brand messaging
Social Media Management - work with the appointed PR agency to:
  • Provide community management across all of Company channels
  • Leverage in-house shared service ensure all content is scheduled for publication
  • Monitor activity and consult on opportunities and ways to engage with communities
  • Create and manage executive profiling across 10 x executives for the Group this includes a monthly content calendar crafted for the executive in line with Group content strategy
Crisis Management - work with the appointed PR agency to
  • Develop a crisis communication plan
  • Provide real-time support and guidance during crises
Reporting and Analysis:
  • Generate regular reports on PR campaign performance
  • Analyse data and provide insights for continuous improvement

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Job Detail

  • Job Id
    JD1332347
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sandton, Johannesburg, South Africa
  • Education
    Not mentioned