Job Description

Key Responsibilities:

• Website development and co-ordination (managing material and content), as well as proven previous experience in website development
• Develop and execute marketing campaigns, including social media, email marketing, web sites and digital advertising
• Coordinate content creation, including writing, editing, and publishing posts on social media platforms, newsletters, and blog posts
• Manage company branding materials and ensure brand consistency across all communication channels
• Support market research efforts and analyse data to inform marketing strategies
• Organise and attend promotional events and provide on-site support when needed
• Conducting research to analyse competitive landscape, market trends and customer behavior
• Supporting the GM in establishing and evaluating a marketing strategy and plan
• Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
• Planning and managing marketing efforts for trade shows, conferences, events and meetings
• Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed
• Monitoring and analysing metrics to track the success of marketing campaigns
• Managing and coordinating tasks outsourced to external vendors, such as printing companies

Useful skills and qualifications include:

• Strong written and verbal communication skills and presentation skills
• Excellent interpersonal skills for representing organisations during media events, product launches, product demonstrations and trade shows
• Project management experience and time-management skills for juggling numerous time-sensitive projects
• Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions
• Strong analytical skills to evaluate marketing metrics effectively
• High degree of creativity and innovation to develop unique, effective marketing strategies
• Experience with computer software programs used for keyword research, database management and content creation
• Market research experience and an understanding of how to identify target audiences
• Advantageous: Photography experience with equipment including a drone license and operation

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