Job Description

Marketing Coordinator (CPT Hybrid) Media/Marketing/Sales
Cape Town - Western CapeENVIRONMENT:A highly talented Marketing Coordinator with a creative flair, an eye for detail, strong writing skills and experience in social media and digital marketing is sought by a reputable Financial Services company. You will provide all-around support to the Marketing team, assisting with various tasks such as content creation, event planning, and administrative duties. The ideal candidate will require a suitable Digital Marketing tertiary qualification with at least 3-5 years experience in Digital Marketing including managing customer relationships / lead management. You must be proficient in the following: Facebook and Instagram, Meta Ads Manager, Meta Content Creator, LinkedIn, Google Business, Canva, Microsoft 365, Adobe Pro, GA4, Google Ads, etc. A Graphic Design or Multimedia portfolio will be expected.DUTIES:

• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media.
• Help manage marketing materials, ensuring they are up-to date and accessible.
• Support the organisation of events such as webinars, workshops, and promotional events.
• Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
• Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
• Assist in managing the companys social media accounts and website updates.
• Conduct basic market research to help identify trends and potential opportunities.
• Assist in collecting and organising data for analysis to support marketing strategies.
• Work closely with other departments such as Sales, Customer Service, and Admin to support integrated marketing efforts.
• Communicate with external partners and vendors to coordinate marketing activities.

Social Media Marketing

• Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube).
• Assist in gathering information and materials needed for content creation.
• Create artwork and copy for posts and publish timeously.
• Ensure brand and legal compliance approval is obtained.
• Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
• Obtain client consent and compile client reviews for publishing to social media.

Online Paid Campaigns (PPC) -

• Assist in campaigns in terms of artwork creation and copywriting.

Content Creation

• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.

Reporting

• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, social media dashboards, Google Tag Manager, etc.

Continuous

• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.-

REQUIREMENTS:

• Digital Marketing qualification.
• 3 - 5 Years of Digital Marketing experience.
• Experience in managing customer relationships / lead management.
• Proficient expertise in: Facebook and Instagram, Meta Ads Manager, Meta Content Creator, LinkedIn, Google Business, Canva, Microsoft 365, Adobe Pro, GA4, Google Ads, Google Search Console, Google Tag Manager, Looker Studio.
• Project Management skills.
• Proven Graphic Design or Multimedia portfolio.

Advantageous

• Experience in the Financial Services industry.
• Strong understanding of POPIA, advertising and FSP compliance regulations.

ATTRIBUTES:

• Self-managed.
• Strategic thinker.
• Interpersonal skills.
• Analytical.
• Communication skills verbal, written as well as presentation skills.
• Self-motivated.
• Commercial awareness.
• Client orientated.
• Attention to detail.

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