Job Description

Job Summary Marketing Co-ordinator ROLE SUMMARY: Under the guidance of the Head of Marketing, this position will deliver marketing and communications strategies. The role requires supporting the growth in the numbers of the organisation through marketing. The role is responsible for implementing a multi-channel marketing plan (with a strong digital focus) that achieves growth whilst aligning with the Groups mission and brand plans. Works in close collaboration with various stakeholders in the UK and SA, to monitor and shape the individual marketing plans while tracking campaign effectiveness, to drive growth. KEY RESPONSIBILITIES: With the guidance of the Head of Marketing, responsible for implementing integrated multi-channel marketing and communications campaigns to meet growth objectives. Work with the central team in the UK office, to brief all paid digital campaigns, brief website projects and updates, as well as brief artwork and creative projects to the internal design studio. Work with various campaign management and performance tools, for project management and campaign measurement purposes. Work with local suppliers such as the PR agency, printers, and media agency partners to support marketing efforts. Specific focus on digital marketing especially paid channels and aligning with the social media specialist on organic content. Liaise and co-ordinate with colleagues to ensure all marketing materials across the organisation are current, relevant, and consistently comply with brand guidelines. Manage agencies/ suppliers and liaise with internal stakeholders to produce appropriate marketing and communications material to support and promote events and the group, including newsletters, social media advertising, brochures, print adverts, application forms, etc. RESEARCH, ANALYSIS AND REPORTING Regularly monitor and assess key measurable statistics & data, so that marketing plans and initiatives can be adapted to drive ROI (this may include data, market research analysis and/or Google analytics for example) Keep abreast of best marketing practice Source and analyze customer research, current market conditions, and competitor information as appropriate. STAKEHOLDERS SUPPORT AND ENGAGEMENT Provide teams timeously with material, stats and tools needed to drive leads for them to use for growth. Work together with stakeholders to develop and deliver info regarding activities in the group. Track and monitor leads generated after campaigns. Visit various sites to ensure that we are accessible to them and communicate regularly with stakeholders. REPUTATION MANAGEMENT AND COMMUNICATION Working with the Head of Marketing, PR agency and stakeholders to co-ordinate and deliver a proactive public relations plan to promote the group in the local community and press. Develop and lead a positive public relations campaign around key brand and enrolment drivers including liaising with local press. What We''re Looking For: Minimum 5 years experience working in Marketing and/or Communications. University Degree (or equivalent) in Marketing / Communications or similar A native or near native level of spoken and written English Excellent interpersonal, collaboration, communication, negotiation & team working skills. Ability to work at own pace and manage multiple priorities. Performance driven & accountable. Ability to maintain calm in difficult or stressful situations. Good organisation skills and ability to prioritise. Obsessive attention to detail and accuracy Excellent written and verbal communication skills. Salary - +-R400 000pa CTCTop Talent Professional ServicesRecruiter

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