Job Description

Our client in the Financial industry is currently looking for a Marketing Coordinator, in Randburg, Johannesburg.Responsibilities:

• Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
• Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
• Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
• Drive go-to-market efforts of tailored products
• Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
• Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
• Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
• Analyse marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
• Events creation, coordination, and attendance of programs, as well as 3rd party-hosted gatherings Internal communications.

• Bachelors Degree in Marketing or a related field.
• Minimum of 2 years of experience in Marketing, with a focus on B2B Marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Content Writing skills.
• Google Analytics.
• CRM software systems.
• WordPress Themes experience.
• Proficiency (or ability & willingness to learn) with various marketing platforms & marketing software tools.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

• Dependent on qualification and experience.

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