Job Description

Eastern Cape, Port Elizabeth

Monthly Cost To Company (Market related)

Our client in the Security industry is currently looking to employ a Marketing Coordinator, to be based in Port Elizabeth.

A wonderful career opportunity awaits you.

REQUIREMENTS:

• Tertiary qualification in Marketing, Communications, Business, or a related field. (Preference to Bachelors qualification.)
• Proven experience of at least 3 - 5 years in Marketing, Social Media Management, and Demand Generation.
• Computer literate and preference to Design / Creative software (basic).
• Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics, etc.).
• Strong understanding of various social media platforms, their audiences, and best practices for each.
• Ability to work under pressure and extended hours as result of tight deadlines and activations / branding campaigns.
• Excellent written and verbal communication skills with a keen eye for detail.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative thinker with the ability to generate innovative ideas for content and campaigns.
• Team player with strong interpersonal skills and the ability to collaborate effectively.

RESPONSIBILITIES:

Social Media Management:

• Develop and implement social media strategies to enhance brand visibility and engagement across platforms like Facebook, Instagram, LinkedIn, Newsletters, etc.
• Create engaging, high-quality content, including text, image, and video posts tailored for different social media channels, all to achieve specific objectives.
• Monitor and analyse social media trends, audience behaviour, and competitor activities to optimize content and strategies.
• Manage social media calendars, scheduling posts, and maintaining a consistent online presence.
• Engage with followers, respond to comments/messages, and foster community growth.

Lead Generation:

• Assist with the design and execution on lead generation campaigns to attract potential customers through various marketing channels and platforms.
• Utilise analytics tools to track and measure the performance of lead generation efforts and generate reports to assess the effectiveness of campaigns.
• Support and propose possible strategies to nurture leads through the sales funnel, working closely with sales teams.

Marketing Activations and Activities:

• Plan, coordinate, and implement various activations in line with the standards of the brand and in line with multiple objectives.
• Ensuring activations remain within the allocated budget.
• Management, support and coordination of personnel involved in the activation.

Analysis and Reporting:

• Monitor key metrics and KPIs related to social media and lead generation, providing regular reports with actionable insights for optimization.
• Use data-driven analysis to refine strategies, improve performance, and drive better results.

Stay Updated and Innovative:

• Keep abreast of the latest trends, tools, and best practices in social media marketing and lead generation.
• Explore, support, and propose new ideas and innovative approaches to improve campaign performance and audience engagement.

Please note should you not receive a response within two weeks of applying you may assume that your application was unsuccessful.

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