Developing and implementing marketing campaigns (including content strategies) that drives revenue and customer acquisition across all channels (e-commerce, social media, direct marketing and instore).
Planning, coordination, and execution of marketing campaigns. This involves scheduling tasks, coordinating with different teams, and ensuring that deadlines are met.
Identify, manage & drive brand exposure across all appropriate media channels.
Assist with co-ordination of shoots, in-store activations and other marketing related activities.
Maximise local marketing opportunities with our key shopping centres that we trade in.
Working closely with the social media team to maintain and update all social media platforms and community management.
Coordinate & sourcing of imagery & product, as well as content for social media.
Coordinate tactical weekly/monthly promotions for retail, social media & digital platforms.
Brief & co-ordinate the creation of marketing content such as social media posts, emailers and promotional materials eg. leaflets/flyers for stores.
Working closely with the marketing team on influencer marketing and seeding campaigns including internal and external Brand PR including brand ambassador and media liaison. Liaise with relevant bloggers & press.
Ownership and coordination of internal brand culture, communication plan and events.
Assist with coordination & delivery of any marketing projects within allocated budget.
Managing the administration of the advertising budget which includes capturing quotes on Coupa System.
Consumer and competitor trends monitoring and reporting.
Track the performance of marketing campaigns. This involves gathering data and preparing reports to evaluate the effectiveness of marketing campaigns.
Qualifications and Experience:
3 years + experience in a similar role
Experience in a co-ordination role or as an assistant to a Brand Manager in a marketing function.
Marketing qualification and an understanding of digital marketing an added bonus.
Skills:
To seriously commit to continuous learning (products and processes)
Exceptional analytical and decision-making ability
Strong numerical, problem solving and administrative skills
Excellent business communication skills
Excellent people skills, relationship building and networking ability
Ability to work under pressure and multitask to meet targets
Excellent time management, planning, and organizational skills
To engage and influence relevant stakeholders on projects/initiatives
Good working knowledge of MS office (Outlook, Word and Excel (essential).
Behaviours:
Conveys information and communicates ideas in a clear, concise and impactful manner
Understands, anticipates, and meets the needs and expectations of customers
Takes accountability and ensures others are held to account on agreed upon performance targets
Effectively works with others to achieve shared goals
Effectively plans, organises and directs the activities of individuals or teams to achieve desired outcomes
Assesses and improves the efficiency, effectiveness, and quality of various work processes
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.#LI-AS1About Us:Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.We're the designers, the makers, the shakers and the teams behind the scenes.Are you with us?About the Team:hi is uniquely positioned within retail spaces to offer inspiration of style and self-expression through tech. Hi offers a range of connected lifestyle products and are renowned for their must-have mobile technology hardware and related accessories. This includes smartphones, laptops, tablets, TVs, gaming, audio, fitness, and smart home accessories, as well as prepaid data and airtime.