Job Description

Bring art to life through words! We have a prestigious, fully on-site opportunity for a creatively talented and knowledgeable Mid-weight Copywriter with an Art History background to join the Marketing team at a luxury, heritage wine estate in Stellenbosch.The ideal candidate will play a pivotal role in crafting compelling and evocative copy for a variety of marketing and PR campaigns, both locally and internationally. Your deep understanding of art, culture, and heritage will help elevate the brand's storytelling, connecting their world-class wines to discerning audiences in South Africa and across the globe.This exciting opportunity to work at a world-renowned luxury wine estate in South Africa, surrounded by breathtaking landscapes, is not to be missed. The company boasts a collaborative and inspiring work environment where creativity and innovation are valued. So, if you're ready to draw from your knowledge of art, culture and history to craft heritage-rich stories that will shape the global narrative of this prestigious wine & luxury hospitality brand, you simply must apply today!Responsibilities

• Create captivating copy for digital and print campaigns, including website content, social media, email newsletters, brochures, and press releases.
• Craft engaging narratives that reflect the estate's history, legacy, and luxury brand identity, incorporating art historical references to enhance the storytelling.
• Collaborate with the Marketing team to develop creative concepts and align brand messaging with luxury lifestyle trends.
• Tailor content for diverse markets, understanding the nuances required for both local South African and international audiences.
• Support PR efforts by developing pitch materials, speeches, and event-related communications for high-profile wine launches, tastings, and cultural events.
• Ensure consistency in tone and brand voice across all platforms, while maintaining the estate's sophisticated and premium positioning.
• Work closely with graphic designers, photographers, and wine experts to ensure the aesthetic and cultural richness of the estate is reflected in all marketing materials.
• Stay updated on industry trends and cultural insights to keep the brand's messaging fresh, relevant, and engaging.

RequirementsThe successful candidate must have/be:

• Bachelor's Degree in Art History, Communications, Marketing, Journalism, or a related field.
• Must have a background in Art History, either via studies or within an art related environment.
• A passion for art, culture, and history, with the ability to integrate these themes into storytelling.
• Proven experience as a copywriter, preferably in the luxury, wine, or hospitality sector.
• A strong interest in or knowledge of wine, fine dining, and luxury lifestyle brands is highly desirable.
• Exceptional writing and editing skills, with the ability to adapt to different tones and formats.
• Experience writing for international markets is an advantage.
• Ability to work under pressure and meet deadlines while maintaining high standards of work.
• Strong collaboration skills, with experience working within a creative team.
• Familiarity with SEO best practices and digital marketing trends is a plus.

Please submit a relevant portfolio along with your CV on application.If you don't have the relevant experience required for this role, please consider your application unsuccessful.City: StellenboschLevel of Expertise: JuniorRemuneration: NegotiableConsultant: TamaraReference Number: #Tam828

VGP Recruitment