Job Description

Our client in the Higher Education industry is currently looking for a Marketing Director, in Johannesburg, Gauteng.Responsibilities:

• Strategy Development: Develop and implement comprehensive marketing strategies to achieve business objectives, including market penetration, brand positioning, and customer acquisition.
• Team Leadership: Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance work environment.
• Brand Management: Oversee brand development and ensure consistent brand messaging across all channels.
• Agency Management: Identify the need for outsourced skills and be able to source and partner with ad, digital, PR or research agencies where required.
• Campaign Management: Plan, execute, and analyse multi-channel marketing campaigns, including digital, social media, print, and events.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Partnerships and Collaborations: Identify and develop strategic partnerships and collaborations to enhance marketing efforts and expand reach.
• Performance Metrics: Establish key performance indicators (KPIs) for marketing activities and regularly report on the effectiveness of campaigns and strategies. A key requirement is to be able to clearly map lead source to conversion and therefore a strong understanding of digital marketing systems as well as CRMs is important.
• Stakeholder Communication: Collaborate with internal and external stakeholders, including sales, product development, and external agencies, to align marketing initiatives with business goals.
• Innovation: Stay current with industry trends and innovations to keep the company at the forefront of marketing practices.

• Bachelors degree in Marketing, Business Administration, or a related field; Masters degree preferred.
• Minimum of 10 years of progressive experience in marketing roles, with at least 3-5 years in a senior leadership position.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with strong problem-solving skills.
• Ability to work in a fast-paced, dynamic environment.
• Familiarity with marketing automation tools and CRM systems.

• Dependent on qualification and experience.

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