Job Description

IntroductionA premium distributor of high-end alcohol brands is looking for a Marketing Executive to oversee a team of Brand Managers from the head office. This role will concentrate on strategic brand planning and achieving outstanding national execution. The perfect candidate will be insight-oriented, ensuring thorough measurement and evaluation of initiatives. Strong collaboration with key stakeholders, including Brand Principals, the Executive team, and all business departments, is crucial.Duties & ResponsibilitiesMarketing Plans

• Develop and execute brand strategies based on insights, creating and implementing both short-term and long-term marketing plans, activities, and programs aimed at gaining market share.
• Communicate brand objectives effectively across the business, ensuring alignment and clarity for all stakeholders.
• Ensure brand marketing methodologies and strategies align with Brand Principal requirements and are acceptable to Principals.
• Negotiate brand marketing methodologies and strategies with Brand Principals when necessary, improving implementation for South African consumer and market needs.

Team Leadership

• Foster good working relationships within the team, ensuring high performance, motivation, and continuous improvement.
• Guide, support, and monitor team performance, aligning with the companys performance review process.
• Continuously evaluate and adapt processes and administrative tasks to enhance team effectiveness.
• Inspire the team to embody the organiztion's values: Honesty, Trust, Respect, and Integrity, and embrace company behaviors: Willing Involvement, Constructive Collaboration, and Creative Contribution.
• Engage actively with the Executive Team.

Financial ManagementCompile Annual Marketing Budgets: Align with brand needs and Brand Principal agreements.Set Financial Objectives: Focus on Brand Plans and Strategies.Coach the Brand Team: Optimize financial resource allocations and Clarify A&P allocations and monthly expenditure tracking.Align with Financial Processes: Promote good financial practices and behaviors.Develop and Recommend Pricing Strategies: Aim to increase long-term market share.Management of Teams and Project CoordinationBrand Plan Delivery: Ensure timely, high-quality delivery of individual and collective Brand Plans.Agency Standards: Guarantee Agency partners exceed minimum execution standards.World-Class Activities: Deliver world-class activities and tools that meet Premium Brand/Company standards.Marketing and Policies: Monitor and improve marketing activities and brand management policies and procedures.Engagement and Partnership: Engage in all aspects of the brand team activities (ATL, PR & BTL) and with respective partners/suppliers.Compliance and Consistency: Ensure localized activity is compliant and consistent with global brand standards and local liquor code of conduct.Trade Trends Assessment: Continuously assess trade trends and inspire the brand team to create localized solutions aligned with consumer and customer needs.Desired Experience & QualificationEducational Background:

• A 3-year tertiary education qualification is mandatory.

Professional Experience:

• Over 10 years of relevant experience, ideally within the FMCG or liquor industry.

Skills and Expertise:

• Demonstrated ability to manage brand team members.
• Exceptional communication abilities.
• Strong skills in building relationships with both internal and external partners.
• Solid financial and business understanding.
• Competence in problem-solving, prioritizing tasks, and multitasking in a fast-paced environment.
• Proactive in anticipating needs and delivering solutions.
• Ability to conceptualize ideas and negotiate effectively.
• Customer-focused approach.
• Creativity and ability to think strategically.

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