Job Description

Marketing Generalist Manager - South AfricaFull job descriptionGeneralist Marketing Manager for Erickson Coaching InternationalJob Title: Marketing ManagerDepartment: MarketingLocation: Remote (Global)Position Type: Full-Time, Long-Term ContractorAbout Erickson Coaching International:At Erickson, our mission is to "Change the World, One Conversation at a Time." We are a global organization dedicated to driving human transformation through our coaching programs and services. We believe in collaboration, innovation, and passion, and our values drive everything we do. As a Generalist Marketing Manager, As a Generalist Marketing Manager, youxe2x80x99ll play a key role in ensuring that our marketing strategies, messaging and visual identity, and operations align with our mission and contribute to our global impact.Purpose of the Role:The Generalist Marketing Manager is a versatile role responsible for overseeing the brand management, operational efficiency, and strategic direction of Ericksonxe2x80x99s marketing initiatives. This role is pivotal in managing our global brand, leading strategic projects, supporting PR and partnerships, and driving data analytics. Additionally, the Generalist Marketing Manager will play an essential role in managing and guiding the overall operations of the marketing department and course management. This includes managing Ericksonxe2x80x99s globally renowned courses and related assets on and off the website while developing effective communication plans to support them. The Generalist Marketing Manager will work closely with various teams and global partners to ensure that our brand resonates across all touchpoints.Key Responsibilities:Oversee Erickson's global brand presence, ensuring consistency and alignment with our mission across all channels.Project manage Erickson's global website.Lead and execute strategic marketing projects, including brand campaigns, partnerships, and new initiatives.Manage the organization and execution of marketing materials for each course, including the website, brochures, messaging, and content.Support PR initiatives and develop partnerships that align with Ericksonxe2x80x99s goals and values.Project management of key initiatives such as World Game, alumni gatherings and other brand building events.Leverage data analytics to inform marketing strategies, measure campaign effectiveness, and drive continuous improvement.Collaborate with the program team, sales team, and global partners to maintain cohesive brand messaging and effective marketing operations.Play a general management role within the marketing department, supporting departmental operations, team development, and strategic planning.Proactively seek opportunities to elevate the Erickson brand by identifying and leveraging platforms and initiatives to enhance brand visibility.Qualifications and Skills:Bachelor's degree in Marketing, Communications, or a related field.Minimum of 3-5 years of experience in a similar digital marketing brand role, preferably within a global company with multiple product lines.2+ years experience in Hubspot or a similar CRM.Experience in education, public relations, personal development, and both B2C and B2B markets is highly desirable.Proven experience working with agencies and managing brand campaigns.Strong copywriting and messaging skills, with a background in storybrand messaging.Expertise in project management, email creation, campaign development, brand management, and brochure conceptualization.Highly organized, detail-oriented, and tech-savvy with a proactive approach to problem-solving.Core Competencies:Exceptional communication and relationship-building skills.Conscientious and consumer-focused with a strong ability to tell compelling brand stories.Data-driven, innovative, and passionate about brand management.Confident in running global campaigns and managing multiple projects simultaneously.Ability to work independently and collaboratively in a remote environment.Reporting Structure:This role reports directly to the Head of Global Marketing and Communications.Work Environment and Culture:This is a fully remote role, requiring global collaboration across time zones, with the HQ meetings taking place in PST. Our culture is built on collaboration, innovation, and passion, with a strong commitment to human transformation. As a Generalist Marketing Manager, youxe2x80x99ll have the opportunity to engage with our partners across the globe, gaining valuable experience in international markets.Compensation and Benefits:This is a full-time, long-term contractor role. Although Erickson does not have offices outside of Canada, we offer long-term contracts for independent contractors based anywhere in the world. As an independent contractor, you will need to provide your own computer, Wi-Fi, and equipment. You will receive paid time off and Canadian Public holidays. Erickson offers professional development and training opportunities with the chance to become a certified coach for employees.Application Process:To apply, please email your CV and a cover letter explaining why youxe2x80x99re excited about this role and your approach to it to hr@erickson.edu. Please include 2-3 contactable references. We value fairness and transparency in our hiring process, ensuring all candidates have an equal opportunity. The application deadline is 9 September. Interviews will all take place online via Zoom and the successful candidate will be offered the position with a 3 month probation period.Job Type: Full-timePay: R2 000 - R3 500 per monthApplication Question(s):Salary expectations:Application Deadline: 2024/09/07

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